Time to choose your style
Since 1860, watchmaking pioneer Tag Heuer has been blending technological innovations, high-precision timekeeping and cutting-edge designs to create products whose performance continues to shape the passage of time. The brand has built on its active involvement in sports to create some of the most accurate watches and timing instruments in the world.
Designed in the purest Swiss watchmaking tradition, the new Tag Heuer Connected Modular combines Tag Heuer’s watchmaking history with the latest technology to create a watch that allows a new generation to make the most of any given moment. Beyond the technological aspect, you can easily add custom watch faces to your curated watch collection alongside over 30 additional iconic Tag watch faces, bringing Tag Heuer's heritage and its future together into one connected experience.
For the launch of this collection, Tag Heuer wanted to have an innovative, flexible, and animated digital campaign. The creative direction and artistic style that I developed borrows from a major feature of the watch: its versatility. The universe (we) created plays upon the materials, colors, and features to establish a visual choreography that’s inspired by the work of the famous artist Maurice Béjart. The watch is thus transformed, second-by-second, into one single, unique and timeless work.
A choreography of time
A brand language made flexible
The logo was used as a means to create an engaging visual universe that ties the product to the brand.
The graphic elements inspired from the logo bring life to the assemblies that evolve and change with time and movement.
SOCIAL & INTERACTION
A love for colors
Instagram has been a key tool for this social media campaign. The brand has thus generated a strong engagement with the brand’s officionados.
Brand Content Manager
Creative & Art Direction
Jean Charles Weber
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© 2022 Suleyman Yazki | Design & Direction