Valorant Champions 2021

Valorant Champions

A dynamic motion identity
for the world’s premier esports tournament.

CLIENT
Riot Games

STUDIO
Massive Assembly

ROLE
Art Direction
Type Design
Graphic Design

EXPERTISES
Branding
Typography
Brand Activation
Motion Graphics

SECTOR
Esport
Entertainment

Valorant Champions is Riot Games’ premier esports competition for its tactical FPS, Valorant. First held in 2021, the tournament gathers 16 elite teams from around the world to compete for a $1 million prize pool and the coveted title of world champion. This year’s finals took place in Berlin, Germany, further solidifying the event’s global prestige.

To enhance the tournament’s identity, I crafted a bold visual language for a teaser, trophy film, and multi-platform campaign. Centered on kinetic typography as an echoing metaphor, the design balanced clarity with storytelling. Streamlined guidelines improved readability while creating space for dynamic narrative content, delivering a rich, engaging experience for players and fans alike.

DESIGN DEV

The echo of Champions

DESIGN SYSTEM

A narrative iconographic and title system

ARTISTIC RESEARCHES

A typography first territory

Numerous typographic explorations have enabled me to determine the most suitable compositional principles for the dissemination of both straightforward as well as complex information.

The scientific models of acoustic visualisation were an essential frame of reference for the artistic development of the "Champions" identity.

SOCIAL & INTERACTION

A social echo

A series of posts and stories were developed in collaboration with the in house concept artists for various social media platforms.

Fired up !

Online activations created strong engagement with the esports community in the lead up to the event.

CREDITS

Client
Riot Games

Studio
Massive Assembly

Creative Direction
Jason Yeh
Eugene Seo

Concept Art
Arthur Chen Yuan
Mikail Il
Jannes Ennen
Mariia Menshikova
Andrei Khrutskii

2D Animation
Yuee Seo
Murilo Almeida
Champ Panupong Techawongthawon

Type & Brand Direction
Suleyman Yazki
Jun Hong

3D
Dima Flood
Axl Le
Ronaldo Amador
Yuee Seo
Neil Hilken

Producing
Shannon McMahon
Mariia Menshikova
Ingviled Friss Bjerkeli

Creative Producer - NMBRS
Victor Hedström

3D - NMBRS
Alexander Waxin
Fedor Zaplatin
Zhi Lu
Liu Zeliang
Egor Gavrilov

Compositing - NMBRS
Jamie Wandroph

Storyboard
Frankell Baramdyka

Compositing
Ronaldo Amador

Edit
Dan Gillette
Victor Hedström
Murilo Almeida

Color
Jason Yeh

Sound by
Cypher

VO
Patrick Forbes