Valorant Champions /21
A dynamic motion identity
for the world’s premier esports tournament.
CLIENT
Riot Games
STUDIO
Massive Assembly
ROLE
Art Direction
Type Design
Graphic Design
EXPERTISES
Branding
Typography
Brand Activation
Motion Graphics
SECTOR
Esport
Entertainment
Valorant Champions is Riot Games’ premier esports competition for its tactical FPS, Valorant. First held in 2021, the tournament gathers 16 elite teams from around the world to compete for a $1 million prize pool and the coveted title of world champion. This year’s finals took place in Berlin, Germany, further solidifying the event’s global prestige.
To enhance the tournament’s identity, I crafted a bold visual language for a teaser, trophy film, and multi-platform campaign. Centered on kinetic typography as an echoing metaphor, the design balanced clarity with storytelling. Streamlined guidelines improved readability while creating space for dynamic narrative content, delivering a rich, engaging experience for players and fans alike.
DESIGN DEV
The echo of Champions
DESIGN SYSTEM
A narrative iconographic and title system
ARTISTIC RESEARCHES
A typography first territory
Numerous typographic explorations have enabled me to determine the most suitable compositional principles for the dissemination of both straightforward as well as complex information.
The scientific models of acoustic visualisation were an essential frame of reference for the artistic development of the "Champions" identity.
SOCIAL & INTERACTION
A social echo
A series of posts and stories were developed in collaboration with the in house concept artists for various social media platforms.
Fired up !
Online activations created strong engagement with the esports community in the lead up to the event.
CREDITS
Client
Riot Games
Studio
Massive Assembly
Creative Direction
Jason Yeh
Eugene Seo
Concept Art
Arthur Chen Yuan
Mikail Il
Jannes Ennen
Mariia Menshikova
Andrei Khrutskii
2D Animation
Yuee Seo
Murilo Almeida
Champ Panupong Techawongthawon
Type & Brand Direction
Suleyman Yazki
Jun Hong
3D
Dima Flood
Axl Le
Ronaldo Amador
Yuee Seo
Neil Hilken
Producing
Shannon McMahon
Mariia Menshikova
Ingviled Friss Bjerkeli
Creative Producer - NMBRS
Victor Hedström
3D - NMBRS
Alexander Waxin
Fedor Zaplatin
Zhi Lu
Liu Zeliang
Egor Gavrilov
Compositing - NMBRS
Jamie Wandroph
Storyboard
Frankell Baramdyka
Compositing
Ronaldo Amador
Edit
Dan Gillette
Victor Hedström
Murilo Almeida
Color
Jason Yeh
Sound by
Cypher
VO
Patrick Forbes
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