A motion visual territory
for the world's best esports tournament
Valorant Champions is a premier esports competition for the FPS (first-person shooter) video game Valorant, managed and organized by the developer themselves Riot Games. Valorant Champions 2021 was the first world championship for Riot’s hit tactical shooter: Sixteen teams from across the globe clashed for the coveted $1m prize pool and the title of Valorant world champion.
This year, the final tournament took place in December in Berlin, Germany. Riot wanted to create an evolution on the global visual territory through a teaser, a trophy film and an add-on commercial across all platforms including social media. This was an opportunity to create a visual language that will touch the heart of every player around the planet.
For this fresh artistic direction, I opted for a system of kinetic typography between sound and space. The visual metaphor of an echo that spreads through a physical medium. These typographic waves offer the competition a rich and varied visual territory that articulates between information and content. New design guidelines were defined for all top-level information to simplify the ease of reading, also allowing more space for illustrative and narrative content.
The echo of Champions
A narrative iconographic and title system
A typography first territory
Numerous typographic explorations have enabled me to determine the most suitable compositional principles for the dissemination of both straightforward as well as complex information.
The scientific models of acoustic visualisation were an essential frame of reference for the artistic development of the "Champions" identity.
SOCIAL & INTERACTION
A social echo
A series of posts and stories were developed in collaboration with the in house concept artists for various social media platforms.
Fired up !
Online activations created strong engagement with the esports community in the lead up to the event.
Arthur Chen Yuan
Champ Panupong Techawongthawon
Ingviled Friss Bjerkeli
Creative Producer - NMBRS
3D - NMBRS
Compositing - NMBRS
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© 2022 Suleyman Yazki | Design & Direction