Chopard
Palme d'Or
Within Cinema’s Corridors
CLIENT
Chopard
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Digital Expression
Brand Territory
Social Activation
SECTOR
Luxury
Jewellery
High Jewellery
Since 1998, Chopard has been an official partner of the Cannes International Film Festival, forming an iconic duo with the world’s most prestigious cinematic event. Beyond crafting the legendary Palme d’Or and other trophies for the awards ceremony, Chopard adorns stars for the famed “Montée des Marches” and celebrates rising talent with the Trophée Chopard.
For the upcoming festival, Chopard sought to showcase the creation of the Palme d’Or and the artisans behind this symbol of cinematic excellence. Guided by the brand’s signature, The Artisan of Emotions, I developed a digital and animated identity that bridges Chopard’s expertise with the essence of the 7th Art. Drawing inspiration from cinematic techniques, such as frame rates and traditional film perforations, the design evokes a sense of motion and craftsmanship, reinforcing the timeless connection between Chopard and the Cannes Festival.
DESIGN APPROACH
The art of repetition for perfection
ARTISTIC APPROACH
Reiteration to mastery
Words and images replicate themselves to evolve. Reiteration in cinema, as in the practice of a craft, allows for refinement and improvement in its direction and performance, as is also true with an object d’art.
Explorations of typography and graphic repetition bring to mind the fervent drive that advances any creative work.
SOCIAL & INTERACTION
A universal sharing of expertise
Much content has been developed for Instagram to capture attention and generate engagement within the Chopard and cinematic community.
CREDITS
Client
Chopard
Studio
Freestudios S.A
Production
Pascal Girardin
Stéphanie Bochatay
Brand Content Manager
Émilie-Alice Fabrizzi
Creative Direction
Olivier Pictet
Suleyman Yazki
Art Direction & Design
Suleyman Yazki
Compositing
Julien Andrey
Bérénice Rogazy
Sound Design
Jean-Loup Bernet
Editing
Sébastian Bouet
Benjamin Banon
Color Grading
Boris Rabusseau
Selected Works
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© 2024 Suleyman Yazki | Design & Direction