A Good Time Production

From classic cinema to its future

Cover_2560x14401

CLIENT
A Good Time
Production

STUDIO
Freestudios

ROLE
Creative Direction
Art Direction

Visual Design

EXPERTISES
Brand Identity
Motion Graphics

User Interface

SECTOR
Cinema
Entertainment


A Good Time Production is a Franco-Swiss company that produces and distributes films for the cinema. Founded as a collaboration between Georges Kern, Yvan Attal et Charlotte Gainsbourg for the making of the film My Stupid Dog in 2019, the production company released its first feature length film with a remarkable entry into the world of the 7th Art.

For its debut, the production house wanted to provide itself a brand that leans heavily upon the protocols of classic cinema from the 1970s:  a true homage to a thematic and stylistic break in the field of film. The 70s brought a fresh breath of air to audiences with the arrival of cinema’s nouvelle vague of directors such as Francis Ford Coppola et Martin Scorsese. As such, this was a great source of inspiration for the visual and narrative conceit of the brand.

For this new branding, I envisioned a minimalist language oriented toward spotlighting contrasts. The type fonts refer to New York style commercial images often found in films of this period. The play between light and dark, positive and negative, helps build a luscious graphic theme that pairs static and animated media, while juxtaposing scenes of the past with those of the future.

BackCov_3_2560x1440-3
1_1920x1080-1

DESIGN APPROACH

Under the footlights

4_1920x1080-1
3_1920x1080-1
2_1920x1080-1
BackCov_4_2560x1440

ARTISTIC APPROACH

For the love of classic cinema

The succession of black-and-white type characters recalls the culture of cult brands that formed the identity of the 70s film mystique.

10_1920x1080-1

Like filming a scene, the typography brings life to meanings that evolve given light and motion.

12_1920x1080
11_1920x1080
BackCov_1_2560x1440-F2-1

MOTION GRAPHICS

Made by and for cinema

Concentric rings create a choreography of lights that illuminate the brand under the glimmer of movie projectors.

Goodtimes_v4-1
Goodtimes_v4-3
Goodtimes_v4-2
Goodtimes_v4-4
BackCov_4_2560x1440-copy
CREDITS

Client
A Good Time Production

Studio
Freestudios S.A

Production
Pascal Girardin

Brand Content Manager
Émilie-Alice Fabrizzi

Creative Direction
Suleyman Yazki
Olivier Pictet


Art Direction & Design
Suleyman Yazki

Compositing
Julien Andrey
Bérénice Rogazy

Sound Design
Jean-Loup Bernet

Editing
Sébastian Bouet

Color Grading
Boris Rabusseau

Selected Works

Valorant ChampionsA motion visual territory for the world's best esports tournament

Lab FiveMy soccer home

YaarzLet's Make Live Happen

NexeoTechnologies and languages developed for today as well as tomorrow.

The PoolA Talent brand and neo-content agency

League of Legends EsportConnected to the elements: Let the game begin

Les AerostiersA fantastic voyage that links expertise with time

BaselworldThe value of time

OkotygThe blockchain data platform for tomorrow

Caspita JewelleryA surrealist world with heart

Rolex Grand SlamThe art of osmosis

Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.

Le CorbusierBetween color, geometry and period architecture

Chopard In ConversationA co-creation mixing art with trademark thought

A Good Time ProductionFrom classic cinema to its future

Tri-State PicturesThe union of three states

Chopard Making OfWithin Cinema’s Corridors

Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura

Longines Global ChampionshipA championship in the heart of the most beautiful cities

Tag ModularTime to choose your style

Geneva in motionGeneva, the multi-faceted city

100 Years in the airThe history of the earth looking to the sky

World Drone RacingAt the speed of the light

HarboreDiscovery made easy: Clear approaches, processes and methods

Asset-16Suleyman_Yazki

→ QUICK ACCESS

Work
About
Contact

→ KEEP EXPLORING

→ GET IN TOUCH

+33 6 47 33 00 46
Connect

© 2022 Suleyman Yazki | Design & Direction