A Good Time Production
From classic cinema to its future
CLIENT
A Good Time
Production
STUDIO
Freestudios
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Motion Graphics
User Interface
SECTOR
Cinema
Entertainment
A Good Time Production is a Franco-Swiss company that produces and distributes films for the cinema. Founded as a collaboration between Georges Kern, Yvan Attal et Charlotte Gainsbourg for the making of the film My Stupid Dog in 2019, the production company released its first feature length film with a remarkable entry into the world of the 7th Art.
For its debut, the production house wanted to provide itself a brand that leans heavily upon the protocols of classic cinema from the 1970s: a true homage to a thematic and stylistic break in the field of film. The 70s brought a fresh breath of air to audiences with the arrival of cinema’s nouvelle vague of directors such as Francis Ford Coppola et Martin Scorsese. As such, this was a great source of inspiration for the visual and narrative conceit of the brand.
For this new branding, I envisioned a minimalist language oriented toward spotlighting contrasts. The type fonts refer to New York style commercial images often found in films of this period. The play between light and dark, positive and negative, helps build a luscious graphic theme that pairs static and animated media, while juxtaposing scenes of the past with those of the future.
DESIGN APPROACH
Under the footlights
ARTISTIC APPROACH
For the love of classic cinema
The succession of black-and-white type characters recalls the culture of cult brands that formed the identity of the 70s film mystique.
Like filming a scene, the typography brings life to meanings that evolve given light and motion.
MOTION GRAPHICS
Made by and for cinema
Concentric rings create a choreography of lights that illuminate the brand under the glimmer of movie projectors.
CREDITS
Client
A Good Time Production
Studio
Freestudios S.A
Production
Pascal Girardin
Brand Content Manager
Émilie-Alice Fabrizzi
Creative Direction
Suleyman Yazki
Olivier Pictet
Art Direction & Design
Suleyman Yazki
Compositing
Julien Andrey
Bérénice Rogazy
Sound Design
Jean-Loup Bernet
Editing
Sébastian Bouet
Color Grading
Boris Rabusseau
Selected Works
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Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
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Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2024 Suleyman Yazki | Design & Direction