LOL Esports

Connected to the elements:
Let the game begin

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CLIENT
Riot Esports
DJ Jung
Carrie Dunns

STUDIO
Massive Assembly

ROLE
Type Direction

Graphic Design

EXPERTISES
Visual Direction
Motion Graphics

SECTOR
eSports
Entertainment

Video Game

League of Legends (Lol) Esports is the professional circuit for the multiplayer online battle arena (MOBA) video game League of Legends. Developed and published by Riot Games it was first released in 2009 with professional tournaments beginning in 2011 with the Season 1 World Championship at DreamHack in Sweden. Today, ‘Worlds’ is one of the most important esports tournaments on the planet.

Following the evolution of Lol Esport's branding, Riot games wanted to define a signature animated by the logo for all of its online communication media. In the continuity of this organic endeavour, elements representative of the game contribute to the brand language and the league of Legends identity.

Alongside the Massive Assembly team, I thought of and created a short and engaging visual narrative to represent the key points of the game. The visual elements of reference are water, fire, wind, ice and earth. These different physical mediums were a strong reference point to define the organization's new animated signature and create engagement with the esport community.

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STYLEFRAMES

At the heart of the elements

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ARTISTIC RESEARCHES

Between typography and substance

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My plastic research was based on establishing a connection between the different typographic characters of the name and the physical elements used in the game.

These plastic investigations were an opportunity to explore the enhancement of each element in the geometrical forms of the main logo.

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SOCIAL & INTERACTION

Exploring another world

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The different elements of this identity used on social networks link the physical competition to the online game.

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Pick your strength

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CREDITS

Client
Riot Esports
DJ Jung
Carrie Dunn

Studio
Massive Assembly 

Creative Direction
Jason Yeh
Eugene Seo

Design
Suleyman Yazki
Champ Panupong Techawongthawon
Murilo Almeida
Yuee Seo

Animation
Murilo Almeida
Champ Panupong Techawongthawon
Yuee Seo

Logo & Brand Identity
The New Company

Sound by
Cypher

Selected Works

Valorant ChampionsA motion visual territory for the world's best esports tournament

Lab FiveMy soccer home

YaarzLet's Make Live Happen

NexeoTechnologies and languages developed for today as well as tomorrow.

The PoolA Talent brand and neo-content agency

League of Legends EsportConnected to the elements: Let the game begin

Les AerostiersA fantastic voyage that links expertise with time

BaselworldThe value of time

OkotygThe blockchain data platform for tomorrow

Caspita JewelleryA surrealist world with heart

Rolex Grand SlamThe art of osmosis

Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.

Le CorbusierBetween color, geometry and period architecture

Chopard In ConversationA co-creation mixing art with trademark thought

A Good Time ProductionFrom classic cinema to its future

Tri-State PicturesThe union of three states

Chopard Making OfWithin Cinema’s Corridors

Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura

Longines Global ChampionshipA championship in the heart of the most beautiful cities

Tag ModularTime to choose your style

Geneva in motionGeneva, the multi-faceted city

100 Years in the airThe history of the earth looking to the sky

World Drone RacingAt the speed of the light

HarboreDiscovery made easy: Clear approaches, processes and methods

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