Geneva Airport 100th Anniversary

Geneva Airport

The Story of Earth Reaching Toward the Sky

CLIENT
Geneva Airport

STUDIO
Confidential

ROLE
Art Direction
Visual Design

EXPERTISES
Visual Territory
Social Activation
Styleframes

SECTOR
Transportation
Territory

Geneva Airport, an international hub of air travel, has experienced a remarkable evolution over its century-long history. As a gateway for countless travelers, it has become a space of encounters and connections. Today, while modernized and diversified, the airport seeks to honor its rich heritage and share it with the public to advance strategic initiatives and build trust with travelers worldwide.

For its 100th anniversary, Geneva Airport aimed to retrace its history through a dynamic visual identity spanning branding, film, and social media. The creative concept highlighted the airport’s legacy while connecting it to the surrounding Geneva region, forging a deeper bond with its audience. My artistic direction gave this century-long journey an epic dimension, celebrating aviation's role in bridging earth and sky. Drawing from aviation codes and Swiss values, the branding balanced information with emotion, capturing the airport’s unique ability to rise among the Alps while remaining grounded in its rich history and cultural identity.

DESIGN APPROACH

A visual narration both inspiring and dreamlike

ARTISTIC RESEARCHES

Swiss artistic guidelines,
then and now

The Helvetica Bold type font with the bold colors yellow and blue inspire a visual domain faithful to aviation code and to the country’s history.

A specific hierarchy of design allows the redirection of the public’s attention to certain informationsuch as key dates and places.

SOCIAL & INTERACTION

A connection as high as the heavens

Medias Tools

In order to impress the heart and to make generations of travelers and professional aviators dream, social media content provided the chance to create intimacy with the public. Through a collection of various historic photography, the Geneva Airport recreated a family photo album in social media of yesterday’s and tomorrow’s travelers.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

Selected Works