Patek Baselworld
The Value of Time:
Defining Moments, Shaping Destinies
CLIENT
Patek Philippe
ROLE
Art Direction
Visual Design
Motion Graphics
EXPERTISES
Brand Content
Brand Expression
Brand Activation
SECTOR
Watchmaking
Luxury
Event
Baselworld, the prestigious international salon where time stands still, serves as a gathering point for the world’s most renowned luxury watch brands. For this exclusive event, Patek Philippe, one of the most prestigious luxury watch brands globally, sought to create an immersive online and offline experience for the launch of their latest timepieces.
Focused on highlighting their exceptional craftsmanship and core brand values, Patek Philippe wanted to showcase the intricate fabrication process behind their timepieces. I supported this vision by developing a clear, elegant, and engaging artistic direction, creating a visual language that reflected both the brand’s work and its values. To emphasize transparency, each key value was translated into multiple languages, positioning Patek Philippe as a symbol of luxury and unparalleled craftsmanship on the global stage.
DESIGN APPROACH
Timeless values
ARTISTIC APPROACH
A measured aesthetic
The words encompass an aesthetic vocabulary in order to extend their meanings.
The different typographic investigations gave occasion to explore a rich and varied visual vocabulary.
SOCIAL & INTERACTION
For a sharing of values
Some memories to capture
Wallpaper screens allow the brand to share all its values among social network users.
PHYSICAL BRANDING
Here and now
Assertive elegance
A set of physical support materials had been developed in order to reinforce the launch of the collections at Baselworld.
Multiple digital installations allowed the public to appreciate the animated choreography of the brands values.
CREDITS
Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
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