Baselworld

The value of time

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CLIENT
Confidential

ROLE
Art Direction

Visual Design
Mograph

EXPERTISES
Brand Identity
Brand Content
Social Activation
Offline Activation

SECTOR
Watchmaking
Luxury

Event

Baselworld is renowned international salon where time stands still. This annual meeting place marks a pilgrimage for the greatest luxury brands in the world of watchmaking. For this event, the most prestigious luxury watch brand globally intended to develop an online and offline experience for the launch of their latest timepieces. Due to confidentiality, however, the identity of this brand cannot be disclosed.

This high-end international brand wished to play on the relationship between their know-how and the values that constitute their global brand identity. For this launch on the greater watchmaking scene, the brand wished to highlight the overall fabrication process involved in the creation of its products. For this, they chose keywords that affirmed and accentuated the very essence built into the brand.

I, therefore, supported this creative concept with a clear, elegant, and engaging artistic direction by offering the brand a visual language open to its work and values. In order to transfix this desire for transparency around the timeworks and their manufacture, each accented value had been translated into a multitude of languages. Thus, the brand presents itself to the world as a luxury.

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DESIGN APPROACH

Timeless values

ARTISTIC APPROACH

A measured aesthetic

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The words encompass an aesthetic vocabulary in order to extend their meanings.

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The different typographic investigations gave occasion to explore a rich and varied visual vocabulary.

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SOCIAL & INTERACTION

For a sharing of values

Some memories to capture

Wallpaper screens allow the brand to share all its values among social network users.

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PHYSICAL BRANDING

Here and now

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Assertive elegance

A set of physical support materials had been developed in order to reinforce the launch of the collections at Baselworld.

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Multiple digital installations allowed the public to appreciate the animated choreography of the brands values.

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CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

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