The value of time
Baselworld is renowned international salon where time stands still. This annual meeting place marks a pilgrimage for the greatest luxury brands in the world of watchmaking. For this event, the most prestigious luxury watch brand globally intended to develop an online and offline experience for the launch of their latest timepieces. Due to confidentiality, however, the identity of this brand cannot be disclosed.
This high-end international brand wished to play on the relationship between their know-how and the values that constitute their global brand identity. For this launch on the greater watchmaking scene, the brand wished to highlight the overall fabrication process involved in the creation of its products. For this, they chose keywords that affirmed and accentuated the very essence built into the brand.
I, therefore, supported this creative concept with a clear, elegant, and engaging artistic direction by offering the brand a visual language open to its work and values. In order to transfix this desire for transparency around the timeworks and their manufacture, each accented value had been translated into a multitude of languages. Thus, the brand presents itself to the world as a luxury.
A measured aesthetic
The words encompass an aesthetic vocabulary in order to extend their meanings.
The different typographic investigations gave occasion to explore a rich and varied visual vocabulary.
SOCIAL & INTERACTION
For a sharing of values
Some memories to capture
Wallpaper screens allow the brand to share all its values among social network users.
Here and now
A set of physical support materials had been developed in order to reinforce the launch of the collections at Baselworld.
Multiple digital installations allowed the public to appreciate the animated choreography of the brands values.
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© 2022 Suleyman Yazki | Design & Direction