Suleyman Yazki

Patek Baselworld

The Value of Time:
Defining Moments, Shaping Destinies
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CLIENT
Patek Philippe

ROLE
Art Direction
Visual Design
Motion Graphics

EXPERTISES
Brand Content
Brand Expression
Brand Activation

SECTOR
Watchmaking
Luxury
Event

Baselworld, the prestigious international salon where time stands still, serves as a gathering point for the world’s most renowned luxury watch brands. For this exclusive event, Patek Philippe, one of the most prestigious luxury watch brands globally, sought to create an immersive online and offline experience for the launch of their latest timepieces.

Focused on highlighting their exceptional craftsmanship and core brand values, Patek Philippe wanted to showcase the intricate fabrication process behind their timepieces. I supported this vision by developing a clear, elegant, and engaging artistic direction, creating a visual language that reflected both the brand’s work and its values. To emphasize transparency, each key value was translated into multiple languages, positioning Patek Philippe as a symbol of luxury and unparalleled craftsmanship on the global stage.
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DESIGN APPROACH

Timeless values

ARTISTIC APPROACH

A measured aesthetic
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The words encompass an aesthetic vocabulary in order to extend their meanings.
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The different typographic investigations gave occasion to explore a rich and varied visual vocabulary.
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SOCIAL & INTERACTION

For a sharing of values

Some memories to capture

Wallpaper screens allow the brand to share all its values among social network users.
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PHYSICAL BRANDING

Here and now
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Assertive elegance

A set of physical support materials had been developed in order to reinforce the launch of the collections at Baselworld.
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Multiple digital installations allowed the public to appreciate the animated choreography of the brands values.
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CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
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