Lab Five

My Soccer Home:
Where Passion for the Game Lives

CLIENT
Lab Five LLC

AGENCY
Revive Brands

ROLE
Creative Direction
Art Direction
Design

EXPERTISES
Brand Identity
Brand Activation
User Interface

SECTOR
Sport
Entertainment

Lab Five is a global network of five-a-side soccer centers rooted in diverse communities, blending innovation and cutting-edge technology to elevate the game and refine player skills. Based in Los Angeles, the brand fosters inclusivity, welcoming amateurs, enthusiasts, and professionals to spaces that inspire healthy competition, self-expression, and connection.

For its new global communication strategy, I reimagined Lab Five's identity, crafting a bold visual language anchored by a striking logotype. This brand goes beyond soccer, embodying a social movement that challenges players to excel on the field and in life, uniting them through the spirit of friendship and ambition.

BRAND DESIGN

Up your game

ARTISTIC EXPLORATIONS

A visual language giving voice to diversity

The visual codes are inspired by speed and beautiful play, but also crucially by human expression and exchange.

The territory is a central element in the overall identity. Just as football clubs defend their territory, Lab Five defends its turf and its team.

APPAREL & EQUIPMENT

A brand designed for players

Signs of family

Each physical medium borrows an element of language from the brand territory. These signs, which can be assembled and disassembled, to offer a unique reading of the game. These icons are a visual narration of dynamic actions: passing, advancing, holding, scoring...

SIGNAGE & ENVIRONMENTAL GRAPHICS

A global system

Multifaceted Territories

The signaling elements on and off the field are part of the common language of the brand. Designed as a whole, this system invites you to play, to be friendly and to surpass yourself.

SOCIAL BRAND CONTENT

Soccer, made social

Powerful expression

Lab Five has developed a strong online presence through event communication. Social media plays an essential role in the development of the brand.

A global activation increased awareness of Lab Five for the opening of its first center in Los Angeles.

Nationwide development

National expansion is underway to open new clubs in California as well as other states. An offline campaign is used to promote the brand and gain awareness around the physical locations of the centers.

USER INTERFACE & EXPERIENCE

The experience of a living game

The Lab Five website is the beating heart of online communication creating community. With all match results, commercial offers and future events and competitions posted, the site is a hub for the Lab Five audience.