Lab Five
My soccer home
CLIENT
Lab Five LLC
AGENCY
Revive Brands
ROLE
Creative Direction
Art Direction
Design
EXPERTISES
Brand Identity
Brand Content
Global Activation
User Interface
Motion Graphics
SECTOR
Sport
Entertainment
Social
Lab Five is a global group of five-a-side soccer centers, nestled into several neighborhood communities and cultures. The company, based in Los Angeles, develops innovative systems and fosters avant-garde technologies to enrich the game and help players hone their skills.
Committed to diversity and inclusiveness, Lab Five gathers amateurs, enthusiasts, and professionals in a common space. The main concept was to create a clear brand that inspires healthy competition and challenge. More than a sports brand, the soccer centers are also a place for self-expression and socializing, helping more than just our athletes’ bodies.
For the global new communication strategy, I directed and designed the new brand. I created a clear and bold visual identity with a logotype at its center that inspires challenge and friendship. More than soccer, the territory represents a social movement and pushes you to give your best to succeed on the field as well as in life.
BRAND DESIGN
Up your game
ARTISTIC EXPLORATIONS
A visual language giving voice to diversity
The visual codes are inspired by speed and beautiful play, but also crucially by human expression and exchange.
The territory is a central element in the overall identity. Just as football clubs defend their territory, Lab Five defends its turf and its team.
APPAREL & EQUIPMENT
A brand designed for players
Signs of family
Each physical medium borrows an element of language from the brand territory. These signs, which can be assembled and disassembled, to offer a unique reading of the game. These icons are a visual narration of dynamic actions: passing, advancing, holding, scoring...
SIGNAGE & ENVIRONMENTAL GRAPHICS
A global system
Multifaceted Territories
The signaling elements on and off the field are part of the common language of the brand. Designed as a whole, this system invites you to play, to be friendly and to surpass yourself.
SOCIAL BRAND CONTENT
Soccer, made social
Powerful expression
Lab Five has developed a strong online presence through event communication. Social media plays an essential role in the development of the brand.
A global activation increased awareness of Lab Five for the opening of its first center in Los Angeles.
Nationwide development
National expansion is underway to open new clubs in California as well as other states. An offline campaign is used to promote the brand and gain awareness around the physical locations of the centers.
USER INTERFACE & EXPERIENCE
The experience of a living game
The Lab Five website is the beating heart of online communication creating community. With all match results, commercial offers and future events and competitions posted, the site is a hub for the Lab Five audience.
Client
Lab Five LLC
Agency
Revive Brands
Brand Management
Bérengère Ferrier
Creative & Art Direction
Suleyman Yazki
Photographer
Greg Hunt
Production Agency
G 27
Producer
Géraldine Ribeiro
Production Assistant
Jean-Baptiste Piron
Photography Management
Jean Martin
Development Agency
Agillia
Social Media Studio
Mile 44
Social Media Team
Hannah Sprague
Melinda Travis
Selected Works
Valorant ChampionsA motion visual territory for the world's best esports tournament
League of Legends EsportConnected to the elements: Let the game begin
Lab FiveMy soccer home
Rolex Grand SlamThe art of osmosis
BaselworldThe value of time
NexeoTechnologies and languages developed for today as well as tomorrow.
The PoolA Talent brand and neo-content agency
Les AerostiersA fantastic voyage that links expertise with time
YaarzLet's Make Live Happen
OkotygThe blockchain data platform for tomorrow
Caspita JewelleryA surrealist world with heart
Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2024 Suleyman Yazki | Design & Direction