Longines Global Championship
A Championship Set in the Heart
of the World's Most Beautiful Cities.
CLIENT
Longines
STUDIO
Confidential
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Music
Entertainment
Sales & Distribution
Longines has a longstanding connection with equestrian sports, playing a key role in organizing prestigious events worldwide. Among these is the Longines Global Champions Tour, an annual international show jumping event established in 2006, bringing together the most renowned names in the sport of elegance.
To celebrate this anniversary, Longines sought to launch a social media campaign inspired by its brand identity and the iconic locations hosting the competition. I developed an artistic direction centered on the verticality of show jumping, creating a dynamic visual identity that highlights each city’s notable landmarks. Riders are depicted soaring above these monuments, combining the elegance of equestrian sport with the grandeur of global destinations. Bold, colorful graphics embody the passion and energy of this extraordinary event, reinforcing Longines’ prominent presence in the equestrian world.
DESIGN APPROACH
Struck by passion
ARTISTIC RESEARCHES
The art of movement
The colorful lines provide a dynamic and vivid outline of the movements and the courses completed by the riders.
SOCIAL & INTERACTION
Events worth sharing
A sign from the heavens
Social media posts and stories were created in the spirit of an engaging and rhythmic event brand.
CREDITS
Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
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© 2024 Suleyman Yazki | Design & Direction