Longines Global Championship

FROM SKYLINE TO FINISH LINE

Client
Longines

Role
Creative Direction
Art Direction
Design

Expertises
Brand Expression
Social Activation

Industry
Sport
Jumping
Entertainment

The Heritage of Equestrian Excellence

Longines holds a deep and long-standing connection with equestrian sports, consistently playing a key organizational and timing role in prestigious events worldwide. Among the most distinguished of these is the Longines Global Champions Tour (LGCT), an annual international show jumping event established in 2006. This Tour is renowned for bringing together the most revered names in the sport, defining the pinnacle of equestrian elegance and precision. The event's prominence and the anniversary celebration demanded a visual campaign that could honor both Longines’ heritage and the Tour’s sophisticated global stature.

Verticality Meets Global Grandeur

To celebrate this significant anniversary, Longines commissioned a social media campaign rooted in the brand’s core identity and the iconic global locations hosting the competition. My role was to develop an artistic direction centered on the core dynamic element of the sport: the verticality of show jumping. This focus led to the creation of a dynamic visual identity that dramatically highlighted each host city’s most notable landmarks. The concept visually fused the sporting action with the urban environment, transforming the setting into a breathtaking stage.

A Bold Visual Narrative

The final execution depicted riders and horses soaring above these global monuments, successfully combining the inherent elegance of equestrian sport with the grandeur of the world's most beautiful destinations. The graphics utilized a bold, highly colorful aesthetic to embody the raw passion and energy of this extraordinary event. This strategic visual narrative not only captivated the social media audience but also effectively reinforced Longines’ prominent and enduring presence at the intersection of timing, elegance, and the competitive equestrian world.

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DESIGN APPROACH

Struck by passion

ARTISTIC RESEARCHES

The art of movement

The colorful lines provide a dynamic and vivid outline of the movements and the courses completed by the riders.

SOCIAL & INTERACTION

Events worth sharing

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A sign from the heavens

Social media posts and stories were created in the spirit of an engaging and rhythmic event brand.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

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Suleyman Yazki

Direction | Design

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