Longines Global Championship
A championship in the heart
of the most beautiful cities
CLIENT
Longines
STUDIO
Confidential
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Music
Entertainment
Sales & Distribution
Longines has a strong relationship with the field of equestrian sports. The timepiece brand is deeply engaged in the organization of events across the four corners of the globe. The Longines Global Champion Tour is an annual international show jumping event founded in 2006.
At the occasion of this new anniversary, Longines wished to communicate around a prestigious recurrence that reunited the most famous names in the world of show jumping. The main objective is to launch a social media campaign that is inspired by both the brand guidelines as well as the different places where the competition takes place. Thus, Longines strengthens its presence in the equestrian world within Europe, but also throughout all the other continents.
The artistic direction I developed leaned heavily upon the vertical aspect of this sport. To take on a higher profile and to offer the public an unforgettableexperience, I created a dynamic visual identity that proposes a unique exhibition for each city where the competition takes place. The riders challenge their abilities above the most notable monuments of those cities. Relying on a bold and colorful graphic style, the brand sets itself apart with ‘fougue’ (passion) and shares with the public the vigor of an extraordinary equestrian event.
DESIGN APPROACH
Struck by passion
ARTISTIC RESEARCHES
The art of movement
The colorful lines provide a dynamic and vivid outline of the movements and the courses completed by the riders.
SOCIAL & INTERACTION
Events worth sharing
A sign from the heavens
Social media posts and stories were created in the spirit of an engaging and rhythmic event brand.
CREDITS
Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
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© 2024 Suleyman Yazki | Design & Direction