Rado Le Corbusier

Connecting Time and Architecture:
A Tribute to Le Corbusier

CLIENT
Rado

STUDIO
Freestudios

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Branding
Activation
Motion Graphics

SECTORS
Watchmaking
Luxury

Rado, a trailblazing watch brand celebrated for its innovative spirit since 1917, has consistently redefined design through revolutionary materials and collaborations with world-renowned designers. Embodying the mantra “If we can imagine it, we can do it,” Rado unveiled a unique collection inspired by the philosophy, design principles, and iconic colors of Franco-Swiss architect Le Corbusier.

This minimalist collection pays homage to his Architectural Polychromy and mastery of geometry and perspective. To highlight this synergy, I developed a social media campaign that bridged architectural history with product design innovation. By drawing from Corbusier’s artistic vocabulary, the campaign transformed his technical rigor and poetic forms into dynamic visuals, with repeating geometric elements and vibrant colors capturing his legacy. The result was a tribute to both the architect’s visionary work and Rado’s commitment to pushing creative boundaries.

DESIGN APPROACH

Where space and time meet

ARTISTIC RESEARCHES

A flexible motion language

Kinetic animation makes the artistic language lively and flexible. The motion design reflects with subtlety and minimalism the keywords used.

The typography brings life to the constructions that evolve and change with time and movement.

SOCIAL & INTERACTION

A social perspective

Instagram has been a key tool for this social media activation. The brand has thus generated a strong engagement with the design and architecture fans.

Polychromatic Story

The stories provided the occasion to tease out the collection by engaging the public through questions and quizzes on color, form and preferred materials.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

Selected Works