The Pool TV
A Talent-Driven Brand and Neo-Content Agency
CLIENT
The Pool TV
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Agency
Talent Management
Entertainment
Based in Geneva, The Pool TV is a production and talent company specializing in creating, managing, and directing social content for Swiss and European brands. From pre-production to post-production, the company provides talent and expertise in the audiovisual field, offering strategic creativity and adaptability to meet the needs of clients across various industries.
To establish its unique identity, The Pool TV embraced a bold, accessible artistic approach, setting itself apart from traditional Swiss production companies. Inspired by the concept of the Russian doll, I developed a creative brand strategy that highlights an endless reservoir of talent and ideas—where one talent unveils another. The vibrant, modular design allows the brand to evolve dynamically, fostering an engaging visual narrative. Positioned as the first social content agency in French-speaking Switzerland, The Pool TV brings a fresh, colorful, and diverse perspective to the industry.
BRAND IDENTITY
A pool of talent
ARTISTIC RESEARCHES
A compelling brand
My typographic research was directed towards the Azulejos.
These decorative tiles found in Portuguese architecture offer a variety of textures and graphic illustrations. Thus, the typography is assembled as a faience, offering strong artistic diversity.
SOCIAL & INTERACTION
Sensitive to the arts, connected to life
Online, The Pool TV expresses itself with on trend vocabulary with the talent themselves becoming the brand's spokespersons.
From humble to epic stories
A varied graphic system allows for a diversity of content: with tailored presentation, talent, projects, partnerships, and source teams...
COLLATERALS
The joy of living, the joy of creating
An ode to diversity
A variety of products, manufactured in limited quantities, are offered to the customers and partners of the brand in order to make them aware of the cultural richness that the Pool TV represents (including colors, designs, music and more...)
CREDITS
Client
The Pool TV - S.A
Studio
The Pool TV
Creative & Art Direction
Suleyman Yazki
Executive Producers
Sebastian Cibu
Inès Berdugo
Production Assistants
Lucie Lanshoo
Eda Nihan Algan
Jonathan Scyboz
Catering
Melissa Godefroy
Make Up
Laurence Sallaz
Photography
Tomek Gola
Shooting Video
Claudia Artieda
Models
Courtesy of The Pool TV
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© 2025 Suleyman Yazki | Design & Direction