The Pool

DEFINING THE NEXT-GEN CONTENT AGENCY

Client
The Pool

Role
Creative Direction
Art Direction
Design

Expertises
Brand Identity
Brand Expression
Motion System
Experience Design

Industry
Agency
Talent Management
Entertainment

The Geneva Creative Hub

The Pool is a dynamic production and talent company rooted in Geneva, Switzerland, specializing in creating, managing, and directing high-impact social content for a wide range of Swiss and European brands. Unlike traditional audiovisual production houses, The Pool offers comprehensive services that span the entire lifecycle of content creation, from initial pre-production strategy right through to final post-production. The company provides both the talent and the technical expertise required in the audiovisual field, distinguishing itself through a commitment to strategic creativity and adaptability across various industries.

Infinite Talent Strategy

To firmly establish its unique identity in a conservative market, The Pool embraced a bold, accessible artistic approach designed to immediately set it apart from traditional Swiss production companies. Inspired by the concept of the Russian doll (Matryoshka), I developed a creative brand strategy centered around the idea of an endless reservoir of talent and ideas; a system where the unveiling of one talent immediately introduces another. This metaphorical structure highlights the depth of the company’s resources and expertise, promising clients a continuously unfolding source of creative solutions and talents.

A Modular Visual Narrative

This strategic concept was translated into a vibrant, modular design that allows the brand to evolve dynamically with the rapidly changing social media landscape. The visual identity is built to be flexible and engaging, ensuring that The Pool can foster a compelling and contemporary visual narrative across all platforms. By positioning itself as the first social content agency in French-speaking Switzerland, The Pool successfully introduced a fresh, colorful, and diverse perspective to the audiovisual industry, signaling a new era of agile content creation focused on speed and social relevance.

“The true measure of this brand work is the clarity of the creative vision that now guides our entire future trajectory and market strategy.”

“Suleyman gifted us a brand identity that isn't just beautiful — it's a market weapon. It instantly differentiates us from the competition and communicates creativity and innovation at a glance.”

Sebastian Cibu

Partner & Manager
The Pool TV

BRAND DESIGN & SYSTEM

A pool of talent

ARTISTIC RESEARCHES

A compelling brand

My typographic research was directed towards the Azulejos.

These decorative tiles found in Portuguese architecture offer a variety of textures and graphic illustrations. Thus, the typography is assembled as a faience, offering strong artistic diversity.

SOCIAL & INTERACTION

Sensitive to the arts, connected to life

Online, The Pool TV expresses itself with on trend vocabulary with the talent themselves becoming the brand's spokespersons.

From humble to epic stories

A varied graphic system allows for a diversity of content: with tailored presentation, talent, projects, partnerships, and source teams...

COLLATERALS

The joy of creating

An ode to diversity

A variety of products, manufactured in limited quantities, are offered to the customers and partners of the brand in order to make them aware of the cultural richness that the Pool TV represents (including colors, designs, music and more...)

CREDITS

Client
The Pool TV - S.A

Studio
The Pool TV

Creative & Art Direction
Suleyman Yazki

Executive Producers
Sebastian Cibu
Inès Berdugo

Production Assistants
Lucie Lanshoo
Eda Nihan Algan
Jonathan Scyboz

Catering
Melissa Godefroy

Make Up
Laurence Sallaz

Photography
Tomek Gola

Shooting Video
Claudia Artieda

Models
Courtesy of The Pool TV

← Patek Philippe

→ Yaarz

Work | About | Contact

Linkedin ↗ | Instagram ↗

Suleyman Yazki

Direction | Design

Credits | Terms