The Pool TV

A Talent-Driven Brand and Neo-Content Agency

CLIENT
The Pool TV

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Agency
Talent Management
Entertainment

Based in Geneva, The Pool TV is a production and talent company specializing in creating, managing, and directing social content for Swiss and European brands. From pre-production to post-production, the company provides talent and expertise in the audiovisual field, offering strategic creativity and adaptability to meet the needs of clients across various industries.

To establish its unique identity, The Pool TV embraced a bold, accessible artistic approach, setting itself apart from traditional Swiss production companies. Inspired by the concept of the Russian doll, I developed a creative brand strategy that highlights an endless reservoir of talent and ideas—where one talent unveils another. The vibrant, modular design allows the brand to evolve dynamically, fostering an engaging visual narrative. Positioned as the first social content agency in French-speaking Switzerland, The Pool TV brings a fresh, colorful, and diverse perspective to the industry.

BRAND IDENTITY

A pool of talent

ARTISTIC RESEARCHES

A compelling brand

My typographic research was directed towards the Azulejos.

These decorative tiles found in Portuguese architecture offer a variety of textures and graphic illustrations. Thus, the typography is assembled as a faience, offering strong artistic diversity.

SOCIAL & INTERACTION

Sensitive to the arts, connected to life

Online, The Pool TV expresses itself with on trend vocabulary with the talent themselves becoming the brand's spokespersons.

From humble to epic stories

A varied graphic system allows for a diversity of content: with tailored presentation, talent, projects, partnerships, and source teams...

COLLATERALS

The joy of living, the joy of creating

An ode to diversity

A variety of products, manufactured in limited quantities, are offered to the customers and partners of the brand in order to make them aware of the cultural richness that the Pool TV represents (including colors, designs, music and more...)