The Pool TV

A talent brand and neo-content agency

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CLIENT
The Pool TV

ROLE
Creative Direction
Art Direction

Visual Design

EXPERTISES
Brand Identity
Social Activation

User Interface

SECTOR
Agency
Talent Management
Entertainment


Based in Geneva, The Pool TV is a production and talent company that produces, manages and directs social content for Swiss and European brands. The company develops and proposes talent in the audiovisual field for pre-production, production or post-production advertising. Benefiting from a strategic know-how in the field of talent management, the company demonstrates creativity and adaptation in content production for its clients in all industries.

For the creation of this new entity, The Pool TV wished to distinguish itself from existing Swiss production companies and talent by adopting a quirky, open and accessible artistic strategy. Like the talents in the brand's pool, the company plunges us into a colorful, graphic and vibrant universe, leaving room for diversity in all its forms.

For this new brand territory, my creative concept was based on the Russian doll: One talent hides another. The brand thus becomes an inexhaustible resource of talents and ideas. The brand can be used flexibly and is intended to be modular and evolving to maintain a visual narrative with its audience. The Pool TV positions itself as the first social content agency in French-speaking Switzerland with punch and panache.

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BRAND IDENTITY

A pool of talent

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ARTISTIC RESEARCHES

A compelling brand

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My typographic research was directed towards the Azulejos.

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These decorative tiles found in Portuguese architecture offer a variety of textures and graphic illustrations. Thus, the typography is assembled as a faience, offering strong artistic diversity.

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SOCIAL & INTERACTION

Sensitive to the arts, connected to life

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Online, The Pool TV expresses itself with on trend vocabulary with the talent themselves becoming the brand's spokespersons.

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From humble to epic stories

A varied graphic system allows for a diversity of content: with tailored presentation, talent, projects, partnerships, and source teams...

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COLLATERALS

The joy of living, the joy of creating

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An ode to diversity

A variety of products, manufactured in limited quantities, are offered to the customers and partners of the brand in order to make them aware of the cultural richness that the Pool TV represents (including colors, designs, music and more...)

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CREDITS

Client
The Pool TV - S.A

Studio
The Pool TV

Creative & Art Direction
Suleyman Yazki

Executive Producers
Sebastian Cibu
Inès Berdugo

Production Assistants
Lucie Lanshoo
Eda Nihan Algan
Jonathan Scyboz


Catering
Melissa Godefroy

Make Up
Laurence Sallaz

Photography
Tomek Gola

Shooting Video
Claudia Artieda

Models
Courtesy of The Pool TV

Selected Works

Valorant ChampionsA motion visual territory for the world's best esports tournament

Lab FiveMy soccer home

YaarzLet's Make Live Happen

NexeoTechnologies and languages developed for today as well as tomorrow.

The PoolA Talent brand and neo-content agency

League of Legends EsportConnected to the elements: Let the game begin

Les AerostiersA fantastic voyage that links expertise with time

BaselworldThe value of time

OkotygThe blockchain data platform for tomorrow

Caspita JewelleryA surrealist world with heart

Rolex Grand SlamThe art of osmosis

Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.

Le CorbusierBetween color, geometry and period architecture

Chopard In ConversationA co-creation mixing art with trademark thought

A Good Time ProductionFrom classic cinema to its future

Tri-State PicturesThe union of three states

Chopard Making OfWithin Cinema’s Corridors

Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura

Longines Global ChampionshipA championship in the heart of the most beautiful cities

Tag ModularTime to choose your style

Geneva in motionGeneva, the multi-faceted city

100 Years in the airThe history of the earth looking to the sky

World Drone RacingAt the speed of the light

HarboreDiscovery made easy: Clear approaches, processes and methods

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