The Pool TV

A talent brand and neo-content agency

CLIENT
The Pool TV

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Agency
Talent Management
Entertainment

Based in Geneva, The Pool TV is a production and talent company that produces, manages and directs social content for Swiss and European brands. The company develops and proposes talent in the audiovisual field for pre-production, production or post-production advertising. Benefiting from a strategic know-how in the field of talent management, the company demonstrates creativity and adaptation in content production for its clients in all industries.

For the creation of this new entity, The Pool TV wished to distinguish itself from existing Swiss production companies and talent by adopting a quirky, open and accessible artistic strategy. Like the talents in the brand's pool, the company plunges us into a colorful, graphic and vibrant universe, leaving room for diversity in all its forms.

For this new brand territory, my creative concept was based on the Russian doll: One talent hides another. The brand thus becomes an inexhaustible resource of talents and ideas. The brand can be used flexibly and is intended to be modular and evolving to maintain a visual narrative with its audience. The Pool TV positions itself as the first social content agency in French-speaking Switzerland with punch and panache.

BRAND IDENTITY

A pool of talent

ARTISTIC RESEARCHES

A compelling brand

My typographic research was directed towards the Azulejos.

These decorative tiles found in Portuguese architecture offer a variety of textures and graphic illustrations. Thus, the typography is assembled as a faience, offering strong artistic diversity.

SOCIAL & INTERACTION

Sensitive to the arts, connected to life

Online, The Pool TV expresses itself with on trend vocabulary with the talent themselves becoming the brand's spokespersons.

From humble to epic stories

A varied graphic system allows for a diversity of content: with tailored presentation, talent, projects, partnerships, and source teams...

COLLATERALS

The joy of living, the joy of creating

An ode to diversity

A variety of products, manufactured in limited quantities, are offered to the customers and partners of the brand in order to make them aware of the cultural richness that the Pool TV represents (including colors, designs, music and more...)