Geneva in Motion

Geneva, the multi-faceted city

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CLIENT
Geneva City

ROLE
Creative Direction
Art Direction

Visual Design

EXPERTISES
Brand Identity
Brand Content
Social Activation

SECTOR
Institutional
Entertainment

Event

Geographically located in the heart of Europe, the city of Geneva has long been a center of partaking and exchange. Cosmopolitan, open to the world and to innovation, Geneva is the cradle of access to the Nations. In recent years, the city of Geneva has developed for itself communication tools in order to share major events and news across the city and with its population.

The department of communication for the city is developping a premiere digital information network, first for cultural and artistic activities, as well as for numerous agencies that make Geneva a multi-faceted city, where everyone comes together to discover and exchange. A wealth of content is shared daily on Youtube, but also across other social network platforms. The city therefore wanted to establish a visual identity adapted to the digital world that capitalizes on Geneva’s core brand.

Holding to the great municipal principles of its local Genevan identity, the creative direction that I developed is based upon an unwaveringly contemporary vocabulary and inspired by the city’s interconnectivity. The visual domain created represent a map of the city in constant movement. The principle of the map being to orient oneself, the proposed graphic theme acts as an invitation to take a journey through interviews and reports broadcast. The city thus becomes a place of sharing and of discovery in perpetual evolution.

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DESIGN APPROACH

Everyone’s meeting place

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ARTISTIC APPROACH

Learning and sharing together

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The lively and varied graphic design invites passage and encounters across the city. The themes used welcome all to share and to retransmit.

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SOCIAL & INTERACTION

Sharing assets, over and over

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The story upfront

Interviews and news bytes invite us to discover extraordinary and enriching tales.

Municipal depth

Under the auspices of branding inspired by the city of Geneva, its shared stories and interviews link back to the area’s own identity.

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CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

Selected Works

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OkotygThe blockchain data platform for tomorrow

Caspita JewelleryA surrealist world with heart

Rolex Grand SlamThe art of osmosis

Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.

Le CorbusierBetween color, geometry and period architecture

Chopard In ConversationA co-creation mixing art with trademark thought

A Good Time ProductionFrom classic cinema to its future

Tri-State PicturesThe union of three states

Chopard Making OfWithin Cinema’s Corridors

Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura

Longines Global ChampionshipA championship in the heart of the most beautiful cities

Tag ModularTime to choose your style

Geneva in motionGeneva, the multi-faceted city

100 Years in the airThe history of the earth looking to the sky

World Drone RacingAt the speed of the light

HarboreDiscovery made easy: Clear approaches, processes and methods

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