Geneva in Motion
Geneva, the multi-faceted city
Geographically located in the heart of Europe, the city of Geneva has long been a center of partaking and exchange. Cosmopolitan, open to the world and to innovation, Geneva is the cradle of access to the Nations. In recent years, the city of Geneva has developed for itself communication tools in order to share major events and news across the city and with its population.
The department of communication for the city is developping a premiere digital information network, first for cultural and artistic activities, as well as for numerous agencies that make Geneva a multi-faceted city, where everyone comes together to discover and exchange. A wealth of content is shared daily on Youtube, but also across other social network platforms. The city therefore wanted to establish a visual identity adapted to the digital world that capitalizes on Geneva’s core brand.
Holding to the great municipal principles of its local Genevan identity, the creative direction that I developed is based upon an unwaveringly contemporary vocabulary and inspired by the city’s interconnectivity. The visual domain created represent a map of the city in constant movement. The principle of the map being to orient oneself, the proposed graphic theme acts as an invitation to take a journey through interviews and reports broadcast. The city thus becomes a place of sharing and of discovery in perpetual evolution.
Everyone’s meeting place
Learning and sharing together
The lively and varied graphic design invites passage and encounters across the city. The themes used welcome all to share and to retransmit.
SOCIAL & INTERACTION
Sharing assets, over and over
The story upfront
Interviews and news bytes invite us to discover extraordinary and enriching tales.
Under the auspices of branding inspired by the city of Geneva, its shared stories and interviews link back to the area’s own identity.
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© 2022 Suleyman Yazki | Design & Direction