Geneva in Motion
Geneva, the multi-faceted city
CLIENT
Geneva City
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Brand Content
Social Activation
SECTOR
Institutional
Entertainment
Event
Geographically located in the heart of Europe, the city of Geneva has long been a center of partaking and exchange. Cosmopolitan, open to the world and to innovation, Geneva is the cradle of access to the Nations. In recent years, the city of Geneva has developed for itself communication tools in order to share major events and news across the city and with its population.
The department of communication for the city is developping a premiere digital information network, first for cultural and artistic activities, as well as for numerous agencies that make Geneva a multi-faceted city, where everyone comes together to discover and exchange. A wealth of content is shared daily on Youtube, but also across other social network platforms. The city therefore wanted to establish a visual identity adapted to the digital world that capitalizes on Geneva’s core brand.
Holding to the great municipal principles of its local Genevan identity, the creative direction that I developed is based upon an unwaveringly contemporary vocabulary and inspired by the city’s interconnectivity. The visual domain created represent a map of the city in constant movement. The principle of the map being to orient oneself, the proposed graphic theme acts as an invitation to take a journey through interviews and reports broadcast. The city thus becomes a place of sharing and of discovery in perpetual evolution.
DESIGN APPROACH
Everyone’s meeting place
ARTISTIC APPROACH
Learning and sharing together
The lively and varied graphic design invites passage and encounters across the city. The themes used welcome all to share and to retransmit.
SOCIAL & INTERACTION
Sharing assets, over and over
The story upfront
Interviews and news bytes invite us to discover extraordinary and enriching tales.
Municipal depth
Under the auspices of branding inspired by the city of Geneva, its shared stories and interviews link back to the area’s own identity.
CREDITS
Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
Selected Works
Valorant ChampionsA motion visual territory for the world's best esports tournament
Lab FiveMy soccer home
YaarzLet's Make Live Happen
NexeoTechnologies and languages developed for today as well as tomorrow.
The PoolA Talent brand and neo-content agency
League of Legends EsportConnected to the elements: Let the game begin
Les AerostiersA fantastic voyage that links expertise with time
BaselworldThe value of time
OkotygThe blockchain data platform for tomorrow
Caspita JewelleryA surrealist world with heart
Rolex Grand SlamThe art of osmosis
Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2022 Suleyman Yazki | Design & Direction