Geneva in Motion
Geneva: A City of Many Facets
CLIENT
Geneva City
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Brand Content
Social Activation
SECTOR
Institutional
Entertainment
Event
Situated at the heart of Europe, Geneva has long been a hub of exchange and innovation. Cosmopolitan and globally connected, it is a city where cultures converge and ideas flourish. To enhance its communication efforts, Geneva has developed digital tools to share key events and news with its residents and visitors, focusing on cultural, artistic, and institutional activities.
The city's communication department sought to establish a digital-first visual identity that reflects Geneva's dynamic and multifaceted essence. I developed a contemporary creative direction inspired by the city's interconnectivity, featuring a constantly evolving map motif. This map not only symbolizes orientation but also serves as an invitation to explore Geneva's richness through interviews and reports. The visual identity transforms the city into a vibrant platform for discovery, connection, and shared experiences.
DESIGN APPROACH
Everyone’s meeting place
ARTISTIC APPROACH
Learning and sharing together
The lively and varied graphic design invites passage and encounters across the city. The themes used welcome all to share and to retransmit.
SOCIAL & INTERACTION
Sharing assets, over and over
The story upfront
Interviews and news bytes invite us to discover extraordinary and enriching tales.
Municipal depth
Under the auspices of branding inspired by the city of Geneva, its shared stories and interviews link back to the area’s own identity.
CREDITS
Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
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© 2024 Suleyman Yazki | Design & Direction