Tri-State Pictures

THE UNION OF TALENTS

Client
Tri-State Pictures

Studio
Prologue Films

Role
Art Direction
Design

Expertises
Brand Identity
Brand Expression
Motion Graphics

Industry
Cinema
Production
Entertainment

Three States, One Destination

Tri-State Pictures, a dynamic film studio and production company based in the heart of Los Angeles, was founded on a powerful convergence of experience. The company’s genesis lies with three established Sony Entertainment producers who joined forces with the ambitious goal of expanding their creative reach into mid-budget feature film productions. The very name and identity reflect the shared journey of its founders, who hailed from three distinct American states. This origin story provided the narrative foundation: the convergence of three separate paths into a unified, singular creative vision for the future of filmmaking.

The Geometry of Convergence

My core objective for this identity was to visually capture this metaphor of unification and movement. I developed a monogram centered on the three letters "Tri," using sophisticated design mechanics to symbolize the company’s foundational concept. The final design features intersecting lines that serve as a direct metaphor for interstate roads, illustrating the literal convergence of the founders’ paths toward a single, shared destination. This graphic solution not only honors the unity of the three founders but also embodies the studio’s internal commitment to actively creating new creative paths and unique perspectives for all future productions.

Shaping the Narrative Horizon

The resulting brand identity is both dynamic and profoundly forward-looking. By integrating movement and direction into the foundational logo, the design system aligns perfectly with the studio’s mission to shape the future of filmmaking and storytelling. The monogram acts as a visual promise; a symbol of the journey, the destination, and the unified creative energy behind every project. This identity positions Tri-State Pictures as a studio defined by cohesion and bold new perspectives, ready to invest in and deliver the next generation of compelling feature films.