Tri-State
Pictures

The union of three states

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CLIENT
Tri-State Pictures

STUDIO
Prologue

ROLE
Art Direction
Visual Design

EXPERTISES
Brand Identity
Motion Graphics

SECTOR
Cinema
Production

Entertainment


Tri-State Pictures is a Los Angeles based film studio and production company. Founded by three Sony Entertainment producers, the company has expanded into mid-budget productions with feature film scripts.

For this identity creation, Tri-State Pictures wished to put at the heart of its image the crossing of these founders. Coming from 3 different American states, the three producers form a single entity. The creative approach is to offer a metaphor of the different roads converging towards a single turning point.

I developed a monogram for this new visual identity with the 3 letters "Tri". The lines are presented as a metaphor of interstate roads going in the same direction. Thus, this new identity offers new perspectives and opens new ways for future productions.

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BRANDING IDENTITY

An ever-evolving story

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ARTISTIC RESEARCHES

The crossroads

My plastic research focused on signs that evoke convergence, meetings, unions all while symbolizing the letter T.

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At different levels, the monogram becomes an abstract form that evokes the continuity of storytelling.

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GRAPHICS IN MOTION

On set

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A coherent set of variations was designed for the production teams.

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CREDITS

Client
Tri-State Pictures

Studio
Prologue Films

Producers
Unjoo Lee Byars
Meghan Cirillo


Creative Director
Kyle Cooper

Art Direction & Design
Suleyman Yazki

Compositing
Gary Mau

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