World Drone Racing
At the speed of the light
CLIENT
World Drone Racing
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Drone
Entertainment
Racing
World Drone Racing is one of the largest drone racing organizations in the world. Based in France, the company organizes international competitions with the best drone pilots. Between a technical art and an esport, the practice of this discipline has accelerated at great speed in recent years. Beyond the organization of competitions, World Drone Racing trains the elite of drone piloting within its academy and sponsors the most talented pilots.
Caught up in the success of this discipline, the WDR wished to reorganize its commercial offering through its key areas: event organization, sponsorship, broadcasting, hardware and logistical development, and training. For its development, the team wished to reorient its communication strategy by the complete redesign of the visual identity supposed to embody the competitive and technological spirit of the WDR.
This work carried out in close collaboration with the WDR teams was an opportunity to explore creative concepts combining technology and imagination, through video games and esport performance. The sign I created for the WDR evokes the concept of elevation by borrowing elements from Star Wars and Futurama. This new identity resolutely geared towards aerial technologies redefines the lines of esports, and drone racing, in France and abroad.
BRAND ARCHITECTURE
Elevate your skills, elevate your mind
ARTISTIC RESEARCHES
The sky is yours
Various existing visual codes related to the world of sports racing inspired me to design the elements of the WDR identity.
Italics gives a sense of rhythm, speed, and texture of the characters through an organic reference linked to geography, asphalt, and moments lived.
GEARS
In the air… but with feet on the ground
Coherence and harmony
A set of variations for all the various physical media offers visibility on the athletes' playground while retaining coherence.
USER INTERFACE & EXPERIENCE
An immersive experience
The site's interface offers an immersive experience with a set of features and technical information related to the competitions, accessible to players and the general public.
Client
World Drone Racing
Agency
Revive brands
Brand Manager
Laurent Khong
Brand Strategy
Bérengère Ferrier
Creative & Art Direction
Suleyman Yazki
Project Management
Bérengère Ferrier
Web Development
Agillia
Web Management
Ludovic Guyot
Selected Works
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Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2022 Suleyman Yazki | Design & Direction