Supreme Optimization
Revolutionizing Life Science Marketing
CLIENT
Supreme Optimization
ROLE
Creative Direction
Art Direction
Design
EXPERTISES
Brand Identity
Motion Graphics
Experience Design
SECTOR
Marketing
Life Science
Health
Supreme Optimization, part of the Supreme Group, is a marketing agency specializing in the life sciences industry. With a team of PhDs and experts in biotech and pharmaceuticals, the agency combines scientific expertise with cutting-edge data analytics to deliver tailored marketing solutions. From optimizing campaigns to translating complex scientific concepts into clear and impactful strategies, Supreme Optimization empowers life science companies to accelerate innovation and amplify their impact.
As a key player in the Supreme Group, Supreme Optimization integrates its deep scientific knowledge with advanced marketing techniques. For their rebranding, I developed a visual identity inspired by the structure of DNA, symbolizing their scientific foundation and innovative approach. The refreshed branding reflects the agency’s unique ability to bridge the gap between science and communication, positioning Supreme Optimization as the go-to partner for life science companies seeking clarity, precision, and growth in a competitive market.
BRAND DESIGN & SYSTEM
DNA in Motion
ARTISTIC EXPLORATIONS
Where Creativity Meets Discovery
The visual explorations were inspired by progression, innovation, and elevation, drawing parallels to scientific graphs and the DNA helix.
BRAND COLLATERALS
A Brand Crafted to Embody Science
A unifying symbol for the entire remote Supreme family
Numerous collaterals have been developed to craft a visual language rooted in science yet accessible to all, including digital remote employees within the company. This visual narrative intertwines the principles of science and marketing, envisioning future collaborations both within and beyond the organization.
ENVIRONMENTAL GRAPHICS
Tailored for Science
Realms of Science
The signaling elements offer a spatial representation of the brand, integrating themes of science and marketing into physical spaces.
DIGITAL EXPRESSION
A Unified Expression
Digital Discourse
Supreme has cultivated a robust online presence primarily on LinkedIn through panels, team posts, and collaborations. Social media plays a pivotal role in shaping the brand's development and showcasing the collaborators behind it.
EXPERIENCE DESIGN
Digitally Crafted for Science, Rooted in Marketing
The website is the central hub for online communication, fostering interaction between Supreme and Fortune 500 companies. Working with the marketing team, I developed a flexible system for extensive page customization with diverse design options.
“Suleyman is a true design visionary, and we couldn’t be happier with the outcome of this collaboration!”
“Suleyman transformed our agency’s brand identity into a bold and cohesive story that perfectly captures who we are and where we’re headed. His creativity, global vision, and meticulous attention to aesthetics and detail made the rebrand impactful and energizing for our entire team.”
Leigh Wasson
CHIEF INNOVATION OFFICER
SUPREME OPTIMIZATION
CREDITS
Client
Supreme Optimization
Brand Management
Sheldon Zhai
Leigh Wasson
Creative Direction
Suleyman Yazki
Leigh Wasson
Art Direction
Suleyman Yazki
Design
Suleyman Yazki
Sarah Benoist
Tenea Welsh
Compositing
Sarah Benoist
Suleyman Yazki
Illustrator
Maria Menshikova
UX & Development
Anthony Vendeirinho
Erik Mørk-Barrett
Bradley Farrell
Content
Megan Waldman
Brad Richardson
Leigh Wasson
© 2025 Suleyman Yazki | Design & Direction