Supreme Optimization

REVOLUTIONIZING LIFE SCIENCE MARKETING

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Client
Supreme Optimization
/ Supreme Group

Role
Creative Direction
Art Direction
Design

Expertises
Brand Identity
Brand Expression
Motion System
Experience Design

Industry
Life Science
Pharma
Healthcare
Marketing

Life Science, Amplified

Supreme Optimization, a key player within the Supreme Group, operates as a specialized marketing agency dedicated exclusively to the high-stakes life sciences sector, including biotech and pharmaceuticals. The core strength of the agency lies in its team, which includes PhDs and industry experts who possess a deep, innate understanding of complex scientific concepts. This specialized scientific expertise is meticulously combined with cutting-edge data analytics to deliver marketing solutions that are not only creative but also highly tailored and precise. Supreme Optimization's primary challenge is translating intricate scientific processes into clear, impactful, and accessible market strategies, ultimately empowering their clients to accelerate innovation and amplify their influence globally.

The Helix of Innovation

To visually embody the agency's unique ability to merge scientific rigor with marketing innovation, the rebranding required a powerful and resonant concept. I developed a new visual identity inspired directly by the structure of DNA, which served as a powerful metaphor. The visual system utilizes geometric patterns and motion principles that mimic the helix structure, symbolizing the agency's unshakeable scientific foundation, precision, and dynamic, forward-thinking approach. This refreshed brand system was designed to unify the agency's messaging across all channels, providing a consistent and authoritative aesthetic that reinforces its specialized value proposition.

Bridging the Science-to-Market Gap

The completed identity and visual system successfully resolve the challenge of defining Supreme Optimization's market position. The new branding acts as a strategic asset, visually and strategically bridging the critical gap between complex scientific knowledge and effective, accessible market communication. By adopting a visual language that speaks to both precision and authority, the agency is now unequivocally positioned as the definitive partner for life science companies. This clarity and sophistication allow them to pursue their goals for growth in a highly competitive market while maintaining a visual standard that is as rigorous as the science they represent.

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“Suleyman is a true design visionary, and we couldn’t be happier with the outcome of this collaboration!”

“Suleyman transformed our agency’s brand identity into a bold and cohesive story that perfectly captures who we are and where we’re headed. His creativity, global vision, and meticulous attention to aesthetics and detail made the rebrand impactful and energizing for our entire team.”

Leigh Wasson

Senior Vice President, AI & Innovation
Supreme Optimization

BRAND DESIGN & SYSTEM

DNA in Motion

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ARTISTIC EXPLORATIONS

Where Creativity Meets Discovery

The visual explorations were inspired by progression, innovation, and elevation, drawing parallels to scientific graphs and the DNA helix.

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BRAND COLLATERALS

A Brand Crafted to Embody Science

A unifying symbol for the entire remote Supreme family

Numerous collaterals have been developed to craft a visual language rooted in science yet accessible to all, including digital remote employees within the company. This visual narrative intertwines the principles of science and marketing, envisioning future collaborations both within and beyond the organization.

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ENVIRONMENTAL GRAPHICS

Tailored for Science

Realms of Science

The signaling elements offer a spatial representation of the brand, integrating themes of science and marketing into physical spaces.

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DIGITAL EXPRESSION

A Unified Expression

Digital Discourse

Supreme has cultivated a robust online presence primarily on LinkedIn through panels, team posts, and collaborations. Social media plays a pivotal role in shaping the brand's development and showcasing the collaborators behind it.

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EXPERIENCE DESIGN

Digitally Crafted for Science, Rooted in Marketing

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The website is the central hub for online communication, fostering interaction between Supreme and Fortune 500 companies. Working with the marketing team, I developed a flexible system for extensive page customization with diverse design options.

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CREDITS

Client
Supreme Optimization

Brand Management
Sheldon Zhai
Leigh Wasson

Creative Direction
Suleyman Yazki
Leigh Wasson

Art Direction
Suleyman Yazki

Design
Suleyman Yazki
Sarah Benoist
Tenea Welsh

Compositing
Sarah Benoist
Suleyman Yazki

Illustrator
Maria Menshikova

UX & Development
Anthony Vendeirinho
Erik Mørk-Barrett
Bradley Farrell

Content
Megan Waldman
Brad Richardson
Leigh Wasson

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