Chopard
In Conversation
A co-creation mixing art
with trademark thought
CLIENT
Chopard
STUDIO
Freestudios
ROLE
Art Direction
Visual Design
EXPERTISES
Branding
Social Activation
User Interface
SECTOR
Cinema
Jewelry
High Jewelry
Chopard has always been a front-runner in the field of luxury and Fine Jewelry. The brand knows how to create pieces with extraordinary artistic quality and innovation, year after year, without losing its breath. In an era when questions of craftsmanship and know-how mesh with environmental consciousness, Chopard desired to create a series in the form of an interview.
For this, Chopard wanted to develop a specific visual identity dedicated to social media. This identity offers a vision of the creative work developed by its co-president and artistic director, Caroline Scheufele. A supple identity was necessary in order to add archive elements such as photos, video, sound or even sketches. As such, the brand opens a window to its fans via the artistic approach and the values it carries.
For this creative proposal, I desired to highlight the different sources of creation that intertwine with a strong visual language. On the occasion of the meeting between Caroline Scheufele and actress Marion Cotillard, we find a visual territory that evokes creation, innovation and sustainable transformation.
ART DIRECTION
History designs itself
ARTISTIC RESEARCHES
Between archives and vision
Optional design templates were proposed to offer artistic variety in the presentation of archive material and works previously done by the brand.
A set of typographies and keywords were also considered in order to develop more informative variations.
Client
Chopard
Studio
Freestudios S.A
Production
Pascal Girardin
Stéphanie Bochatay
Creative Direction
Suleyman Yazki
Art Direction & Design
Suleyman Yazki
Compositing
Boris Rabusseau
Julien Andrey
Steve Boudin
Sound Design
Jean-Loup Bernet
Editing
Sébastian Bouet
Selected Works
Valorant ChampionsA motion visual territory for the world's best esports tournament
League of Legends EsportConnected to the elements: Let the game begin
Lab FiveMy soccer home
Rolex Grand SlamThe art of osmosis
BaselworldThe value of time
NexeoTechnologies and languages developed for today as well as tomorrow.
The PoolA Talent brand and neo-content agency
Les AerostiersA fantastic voyage that links expertise with time
YaarzLet's Make Live Happen
OkotygThe blockchain data platform for tomorrow
Caspita JewelleryA surrealist world with heart
Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2024 Suleyman Yazki | Design & Direction