A co-creation mixing art
with trademark thought
Chopard has always been a front-runner in the field of luxury and Fine Jewelry. The brand knows how to create pieces with extraordinary artistic quality and innovation, year after year, without losing its breath. In an era when questions of craftsmanship and know-how mesh with environmental consciousness, Chopard desired to create a series in the form of an interview.
For this, Chopard wanted to develop a specific visual identity dedicated to social media. This identity offers a vision of the creative work developed by its co-president and artistic director, Caroline Scheufele. A supple identity was necessary in order to add archive elements such as photos, video, sound or even sketches. As such, the brand opens a window to its fans via the artistic approach and the values it carries.
For this creative proposal, I desired to highlight the different sources of creation that intertwine with a strong visual language. On the occasion of the meeting between Caroline Scheufele and actress Marion Cotillard, we find a visual territory that evokes creation, innovation and sustainable transformation.
History designs itself
Between archives and vision
Optional design templates were proposed to offer artistic variety in the presentation of archive material and works previously done by the brand.
A set of typographies and keywords were also considered in order to develop more informative variations.
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© 2022 Suleyman Yazki | Design & Direction