Chopard In Conversation

Chopard
In Conversation

DESIGNING FOR EQUITY

Client
Chopard

Studio
Freestudios

Role
Creative Direction
Art Direction
Design

Expertises
Brand Expression
Social Activation

Industry
Cinema
Jewelry
High Jewelry

A Window into Fine Jewelry Artistry

Chopard, a pioneer in luxury watchmaking and Fine Jewelry, has built its legacy on consistently delivering exceptional artistry and innovation while maintaining a deep commitment to sustainability and craftsmanship. To authentically reflect its core values and expansive creative vision, Chopard initiated a sophisticated social media series presented in the form of intimate interviews. This series was designed to offer fans a rare, behind-the-scenes look at the intricate artistry and creative direction led by the brand’s co-president and artistic director, Caroline Scheufele.

Integrating Heritage and Digital Identity

My primary challenge was to create a supple visual identity perfectly tailored for the demands of digital platforms, ensuring maximum engagement and resonance. This design was specifically engineered to seamlessly integrate Chopard’s extensive archival elements including historical photos, video footage, original sketches, and ambient sound recordings. This flexible identity successfully captured the essence of Chopard’s rich creativity and enduring values, effectively opening a window for fans into the privileged world of the Maison's artistic process and heritage.

Narrative of Sustainable Transformation

The visual identity reached its zenith in a specific interview feature: the meeting between Caroline Scheufele and actress Marion Cotillard. For this high-profile collaboration, I crafted a precise visual narrative designed to highlight the convergence of high fashion and ethical responsibility. This narrative seamlessly blended the themes of creation, innovation, and sustainable transformation, ensuring the conversation felt both glamorous and deeply meaningful. The resulting visual language effectively showcased Chopard’s forward-thinking approach, reinforcing its position as a luxury house dedicated not only to timeless artistry but also to pioneering sustainable practices in the luxury sector.