Chopard
In Conversation

A co-creation mixing art
with trademark thought

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CLIENT
Chopard

STUDIO
Freestudios

ROLE
Art Direction
Visual Design

EXPERTISES
Branding
Social Activation
User Interface

SECTOR
Cinema
Jewelry
High Jewelry

Chopard has always been a front-runner in the field of luxury and Fine Jewelry. The brand knows how to create pieces with extraordinary artistic quality and innovation, year after year, without losing its breath. In an era when questions of craftsmanship and know-how mesh with environmental consciousness, Chopard desired to create a series in the form of an interview.

For this, Chopard wanted to develop a specific visual identity dedicated to social media. This identity offers a vision of the creative work developed by its co-president and artistic director, Caroline Scheufele. A supple identity was necessary in order to add archive elements such as photos, video, sound or even sketches. As such, the brand opens a window to its fans via the artistic approach and the values it carries.

For this creative proposal, I desired to highlight the different sources of creation that intertwine with a strong visual language. On the occasion of the meeting between Caroline Scheufele and actress Marion Cotillard, we find a visual territory that evokes creation, innovation and sustainable transformation.

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ART DIRECTION

History designs itself

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ARTISTIC RESEARCHES

Between archives and vision

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Optional design templates were proposed to offer artistic variety in the presentation of archive material and works previously done by the brand.

A set of typographies and keywords were also considered in order to develop more informative variations.

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CREDITS

Client
Chopard

Studio
Freestudios S.A

Production
Pascal Girardin
Stéphanie Bochatay

Creative Direction
Suleyman Yazki

Art Direction & Design
Suleyman Yazki

Compositing
Boris Rabusseau
Julien Andrey
Steve Boudin

Sound Design
Jean-Loup Bernet

Editing
Sébastian Bouet

Selected Works

Valorant ChampionsA motion visual territory for the world's best esports tournament

League of Legends EsportConnected to the elements: Let the game begin

Lab FiveMy soccer home

Rolex Grand SlamThe art of osmosis

BaselworldThe value of time

NexeoTechnologies and languages developed for today as well as tomorrow.

The PoolA Talent brand and neo-content agency

Les AerostiersA fantastic voyage that links expertise with time

YaarzLet's Make Live Happen

OkotygThe blockchain data platform for tomorrow

Caspita JewelleryA surrealist world with heart

Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.

Le CorbusierBetween color, geometry and period architecture

Chopard In ConversationA co-creation mixing art with trademark thought

A Good Time ProductionFrom classic cinema to its future

Tri-State PicturesThe union of three states

Chopard Making OfWithin Cinema’s Corridors

Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura

Longines Global ChampionshipA championship in the heart of the most beautiful cities

Tag ModularTime to choose your style

Geneva in motionGeneva, the multi-faceted city

100 Years in the airThe history of the earth looking to the sky

World Drone RacingAt the speed of the light

HarboreDiscovery made easy: Clear approaches, processes and methods

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© 2024 Suleyman Yazki | Design & Direction