Chopard In Conversation

Chopard
In Conversation

A co-creation that blends art with strategic branding

CLIENT
Chopard

STUDIO
Freestudios

ROLE
Art Direction
Visual Design

EXPERTISES
Branding
Social Activation
User Interface

SECTOR
Cinema
Jewelry
High Jewelry

Chopard, a pioneer in luxury and Fine Jewelry, has consistently delivered exceptional artistry and innovation while embracing sustainability and craftsmanship. To reflect its values and creative vision, Chopard sought to develop a social media series in the form of interviews, offering a behind-the-scenes look at the artistry led by its co-president and artistic director, Caroline Scheufele.

I created a supple visual identity tailored for digital platforms, designed to integrate archival elements such as photos, videos, sketches, and sound. This identity captures the essence of Chopard’s creativity and values, opening a window for fans into its artistic world. For the meeting between Caroline Scheufele and actress Marion Cotillard, I crafted a visual narrative that seamlessly blends themes of creation, innovation, and sustainable transformation, showcasing Chopard’s forward-thinking approach.