Les Aerostiers
A remarkable journey connecting mastery and time
CLIENT
Vacheron Constantin
STUDIO
Freestudios
ROLE
Art Direction
Graphic Design
EXPERTISES
Visual Direction
Social Activation
Motion Graphics
SECTOR
Watchmaking
Luxury
Founded in 1755, Vacheron Constantin is the world’s oldest continuously operating watchmaker, celebrated for over 260 years of unparalleled craftsmanship and stylistic ingenuity. Embodying the essence of Fine Watchmaking, the Maison blends technical mastery with timeless artistry to create exceptional timepieces.
For its Les Aérostiers collection, Vacheron Constantin pays homage to the pioneers of flight with intricate designs inspired by the historic 1783 hot-air balloon flight in France. Featuring plique-à-jour enameling and detailed hand-engraving, the watches evoke a dreamlike journey. The campaign’s narrative, influenced by Jules Verne’s Five Weeks in a Balloon, captures the spirit of adventure and humanity’s enduring aspiration to soar higher.
DESIGN APPROACH
From private dream to soaring the skies
ARTISTIC RESEARCHES
An iconographic historic investigation
A serious plunge into engraving and book imprints from 1860 to 1900 was done in order to bring back the authentic embellishments and visual style of the periods.
Specific fonts and flourishes have been designed to reinforce historic references in for the title cards and credits.
SOCIAL & INTERACTION
Exploring another world
Instagram has permitted Vacheron Constantin to share intense and engaging narrative content with the target community.
Join in the adventure
A series of stories made it possible for the brand to engage the audience with distinctive and authentic moments of travel via animation.
CREDITS
Client
Vacheron Constantin
Studio
Freestudios S.A
Production
Pascal Girardin
Anne-Cécile Vallenet
Brand Content Manager
Émilie-Alice Fabrizzi
Creative Direction
Olivier Pictet
Art Direction & Design
Suleyman Yazki
Copywriting
Pablo Martin
Compositing
Boris Rabusseau
Julien Andrey
Jean-Pascal Gaiffas
Bérénice Rogazy
Julien Jaillet
Isabelle Himmelberger
Sound Design
Xavier Lavorel
Maxence Ciekawy
Editing
Sébastian Bouet
Color Grading
Boris Rabusseau
Post-Production Management
Jean Charles Weber
Sébastien Raphoz
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