Les Aerostiers

Vacheron
Les Aerostiers

CONNECTING MASTERY & TIME

Client
Vacheron Constantin

Studio
Freestudios

Role
Art Direction
Design

Expertises
Brand Expression
Global Campaign
Motion Film
Animation

Industry
Watchmaking
Luxury

The Legacy of Time and Mastery

Founded in 1755, Vacheron Constantin holds the distinguished title of the world’s oldest continuously operating watchmaker, a testament to over 260 years of unparalleled craftsmanship and stylistic ingenuity. The Maison embodies the very essence of Fine Watchmaking (Haute Horlogerie), meticulously blending technical mastery with timeless artistry to create timepieces that are exceptional in both complexity and beauty. This enduring legacy is built on a foundation of precision, rarity, and an unwavering commitment to mechanical excellence that spans centuries.

A Tribute to Aerial Pioneers

For its exclusive Les Aérostiers collection, Vacheron Constantin sought to connect its own history of pioneering technical achievement with the earliest triumphs of human flight. The collection is a direct homage to the pioneers of flight, specifically drawing inspiration from the historic 1783 hot-air balloon flight in France. The technical execution mirrors the ambition of the subject matter: the watches feature breathtakingly intricate designs achieved through demanding artisanal techniques, including plique-à-jour enameling (where enamel is suspended between fine gold wires without a backing) and highly detailed hand-engraving.

The Narrative of Aspiration

The campaign accompanying this collection was crafted to capture the spirit of adventure and humanity’s enduring aspiration to soar higher. The narrative drew substantial influence from classic literary works, notably Jules Verne’s Five Weeks in a Balloon, translating the sense of dreamlike exploration and daring ingenuity into the visual language. By blending the Maison’s technical mastery with a romantic vision of adventure, the campaign successfully evokes a journey, positioning the collection as a wearable piece of history that celebrates both the art of watchmaking and the magnificent, adventurous spirit of early aviation.

Suleyman_Yazki_TransitionCover_Vacheron1

DESIGN APPROACH

From private dream to soaring the skies

ARTISTIC RESEARCHES

An iconographic historic investigation

A serious plunge into engraving and book imprints from 1860 to 1900 was done in order to bring back the authentic embellishments and visual style of the periods.

Specific fonts and flourishes have been designed to reinforce historic references in for the title cards and credits.

SOCIAL & INTERACTION

Exploring another world

Instagram has permitted Vacheron Constantin to share intense and engaging narrative content with the target community.

Join in the adventure

A series of stories made it possible for the brand to engage the audience with distinctive and authentic moments of travel via animation.

CREDITS

Client
Vacheron Constantin

Studio
Freestudios S.A

Production
Pascal Girardin
Anne-Cécile Vallenet

Brand Content Manager
Émilie-Alice Fabrizzi

Creative Direction
Olivier Pictet

Art Direction & Design
Suleyman Yazki

Copywriting
Pablo Martin

Compositing
Boris Rabusseau
Julien Andrey
Jean-Pascal Gaiffas
Bérénice Rogazy
Julien Jaillet
Isabelle Himmelberger

Sound Design
Xavier Lavorel
Maxence Ciekawy

Editing
Sébastian Bouet

Color Grading
Boris Rabusseau

Post-Production Management
Jean Charles Weber
Sébastien Raphoz

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Suleyman Yazki

Direction | Design

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