Okotyg

The blockchain data platform for tomorrow

CLIENT
Okotyg S.A

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Blockchain
Technology
Innovation

Okotyg is a secure collaborative data platform that places data at the heart of businesses. The brand helps companies to take back control of their data assets through blockchain, a vital component in enabling their next disruptive innovations.

For its creation and international development, the company wanted to adopt a corporate and B2B oriented visual identity. Positioned on a niche market, Okotyg is focused on an advanced strategy, combining technological techniques and data intelligence. I directed and designed the global brandmark and experience design for this new identity development.

I created a visual territory based on different visual representations of data to show with Okotyg the ease of managing and understanding it. The minimalist and corporate global design is positioning the firm as a high level blockchain data specialist.

BRAND IDENTITY

Challenging the blockchain

ARTISTIC RESEARCHES

The data territory

The plastic research carried out for this project focuses on the concepts of interchange and links. Thus the brand develops a language with its own codes and proposes a path to the heart of the data.

The iconographic and typographic signs denote the idea of security, dialogue, openness and mutualization.

COLLATERAL

A living brand

A rallying sign

The visual concept of the brand offers a twofold interpretation that finds its common ground in a phygital experience. At the same time, the monogram evokes security, centralization and exchange.

INTERFACE DESIGN & EXPERIENCE

An inspiring interface

Determinedly data and technology oriented, the site's user interface represents the Okotyg spirit: data management, infrastructure security and above all mutual trust.