A surrealist world with heart
Caspita is a Geneva-based fine jewelry brand founded by the Swiss artist Arlène Bonnant. Caspita evokes an art of jewelry-making which converses with the soul, where creations emerge as emissaries to establish the bond between the visible and invisible realms. In its truest sense, Caspita expresses admiration, joy, and astonishment… “Good heavens!” in Italian
For the new brand content that Caspita wished to deploy, a series of dedicated social media posts needed to be conceived and produced that respected the original inspiration of the brand and its creator. For the launch of its new products, the overall artistic direction draws from the philosophy and inspiration of jewels for its creative messages.
Counter to the traditional content, I preferred to think of the artistic direction for each product as a window open to creator’s grand imagination. Thus, the pieces stand out when placed in surrealist scenery that marries various palettes of audacious colors. All of his ‘visual musings’ become the extension of a reflection, a vision, a committed and engaging human expression.
A journey into mystery
A lively and complementary view of the world
The visual vocabulary refers to the sumptuous colors and textures used in the fabrication of outstanding jewelry.
The diverse color gradients refer to the varying hues of daylight found in the natural: a tribute both to earth and sky.
SOCIAL & INTERACTION
A spiritual world
The creations designed for social media function in a ‘spiritual series’. Families of visual images were created to develop carousels of engagement.
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© 2022 Suleyman Yazki | Design & Direction