Caspita

A surreal world driven by passion and emotion

CLIENT
Caspita

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Content
Social Activation
Graphic Design

SECTOR
High Jewelry
Luxury

Caspita, a Geneva-based fine jewelry brand founded by Swiss artist Arlène Bonnant, embodies a soulful art of jewelry-making, where creations bridge the visible and invisible. Inspired by the Italian expression *“Caspita!”*—conveying admiration and astonishment—the brand evokes wonder, joy, and reverence through its unique designs.

For the launch of its new products, I developed a series of social media posts that honored the brand’s poetic essence. Moving beyond conventional approaches, I crafted an artistic direction that framed each piece within surrealist settings, blending bold color palettes with imaginative scenery. These visuals extend the creator’s vision, transforming each jewel into a reflection of creativity and human expression, making every post a window into Caspita’s enchanting world.

DESIGN APPROACH

A journey into mystery

ARTISTIC APPROACH

A lively and complementary view of the world

The visual vocabulary refers to the sumptuous colors and textures used in the fabrication of outstanding jewelry.

The diverse color gradients refer to the varying hues of daylight found in the natural: a tribute both to earth and sky.

SOCIAL & INTERACTION

A spiritual world

The creations designed for social media function in a ‘spiritual series’. Families of visual images were created to develop carousels of engagement.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

Selected Works