Yaarz
Bringing Live Moments to Life
CLIENT
Yaarz & Pulp Peak
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Music
Entertainment
Sales & Distribution
Yaarz is a French ticketing and distribution platform, trusted by hundreds of clients to connect millions of fans through an innovative digital solution. Supporting venues, artists, and promoters, Yaarz simplifies event management by integrating ticket sales, merchandising, team recruitment, and overall coordination into a single platform.
For its launch, Yaarz aimed to merge the energy of live music with cutting-edge technology, redefining the event experience. I developed a unified brand identity and interface system, focusing on simplicity and cohesion. At its core is the iconic "Y," a hand gesture often seen at concerts, symbolizing connection and community. This emblem reflects the brand’s commitment to blending physical and digital (phygital) experiences, creating a seamless journey for both organizers and fans.
BRAND IDENTITY & ARCHITECTURE
Put your hands in the air
ARTISTIC RESEARCHES
Created to live
The artistic research I did for this project is oriented towards the idea of sharing, union, joy, and pleasure.
At different levels, the sign, through its contours, angles and curves, offers a captivating visual territory and invites the crowd and hearts to vibrate.
DIGITAL EXPRESSION
A connected visual system
A firmly social identity
The brand developed is fundamentally oriented towards social media and sharing. Adapting to the followers, the identity offers dynamism and versatility.
APPAREL & EQUIPMENT
A phygital territory
A rallying standard
Fans are at the heart of the brand's philosophy. Thus, all the derivative products offer a rich and varied brand expression.
B2B USER INTERFACE & EXPERIENCE
A global management tool
A global interface designed to manage all the ticketing sales, merchandising and human resources for each event.
CREDITS
Client
Yaarz
Studio
Revive Brands
Creative Direction & Design
Suleyman Yazki
Brand Management
Bérengère Ferrier
Kevin Muller
Yohan Imakhoukhene
Zoubir Chibbi
Brand Strategy
Bérengère Ferrier
Experience Studio
Agillia
User Experience Design
Ludovic Guyot
Selected Works
→ START TALKING
→ QUICK ACCESS
→ KEEP EXPLORING
→ GET IN TOUCH
+33 6 47 33 00 46
Connect →
© 2024 Suleyman Yazki | Design & Direction