Yaarz

BRINGING LIVE MOMENTS TO LIFE

Client
Yaarz
/ Pulp Peak

Role
Creative Direction
Art Direction
Design

Expertises
Brand Identity
Brand Expression
Social Activation
Motion Graphics
User Interface

Industry
Music
Entertainment
Sales & Distribution

The Digital Backbone of Live Events

Yaarz is a leading French ticketing and distribution platform, trusted by hundreds of clients to connect millions of fans through an innovative digital solution. Positioned as the comprehensive backbone for the live events industry, Yaarz supports venues, artists, and promoters by radically simplifying event management. It integrates every critical function from secure ticket sales and merchandising to team recruitment and overall coordination—into a single, unified platform. This seamless technological approach allows organizers to focus entirely on the artistic and logistical delivery of the live experience, rather than administrative complexity.

Merging Energy and Technology

For its crucial market launch, Yaarz aimed to establish an identity that powerfully merged the high energy and emotion of live music and events with cutting-edge digital technology, fundamentally redefining the entire event experience. My objective was to develop a unified brand identity and interface system that prioritized simplicity and cohesion across all user touchpoints. The resulting visual language was clean, intuitive, and designed to minimize friction for both high-volume ticket distribution and complex, back-end event management.

The Emblem of Connection

At the very core of this identity is the iconic "Y" emblem. This distinct brandmark is not arbitrary; it is inspired by the simple, recognizable hand gesture often seen at concerts and festivals, symbolizing connection, community, and energy. This emblem instantly reflects Yaarz’s deep commitment to blending physical and digital experiences a true phygital approach. By embodying this universal sign of shared experience, the brand ensures a seamless and emotionally resonant journey for both event organizers managing logistics and the millions of fans connecting with their favorite artists.

“It wasn't just the creative execution that impressed us, but the strategic clarity of the vision Suleyman brought. That’s the difference between great design and a fundamental business transformation.”

“This branding work was the establishment of a strategic partnership that future-proofed our brand. The clarity of Suleyman's vision ensures our entire identity will remain relevant for the next decade.”

Yohan Imakhoukhene

Founder & Chief Executive Officer
Yaarz / Pulp Peak

BRAND IDENTITY & ARCHITECTURE

Put your hands in the air

ARTISTIC RESEARCHES

Created to live

The artistic research I did for this project is oriented towards the idea of sharing, union, joy, and pleasure.

At different levels, the sign, through its contours, angles and curves, offers a captivating visual territory and invites the crowd and hearts to vibrate.

DIGITAL EXPRESSION

A connected visual system

A firmly social identity

The brand developed is fundamentally oriented towards social media and sharing. Adapting to the followers, the identity offers dynamism and versatility.