Yaarz

Let's Make Live Happen

CLIENT
Yaarz & Pulp Peak

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Music
Entertainment
Sales & Distribution

Yaarz is a French ticket sales and distribution platform. The company is trusted by hundreds of clients across the country to help connect millions of fans with a full digital platform. Yaarz is helping venues, artists, and promoters to sell and control tickets and products, recruit teams, and manage everything in one place.

For this new launch, the Yaarz team wanted to develop a global communication strategy that plays with the codes of music as well as physical experiences. This is an opportunity for the brand to launch new technologies specifically designed for the event experience. Yaarz offers event management in its entirety: management of ticketing, merchandising and teams.

In order to meet this human, creative and technical challenge, I created an identity and interface system that offers simplicity and coherence in a global experience uniting the different services. At the heart of the brand, a strong rallying sign: the Y. This sign, often made with one hand by spectators during concerts, finds resonance within a brand resolutely turned towards the phygital experience.

BRAND IDENTITY & ARCHITECTURE

Put your hands in the air

ARTISTIC RESEARCHES

Created to live

The artistic research I did for this project is oriented towards the idea of sharing, union, joy, and pleasure.

At different levels, the sign, through its contours, angles and curves, offers a captivating visual territory and invites the crowd and hearts to vibrate.

DIGITAL EXPRESSION

A connected visual system

A firmly social identity

The brand developed is fundamentally oriented towards social media and sharing. Adapting to the followers, the identity offers dynamism and versatility.