Yaarz

Bringing Live Moments to Life

CLIENT
Yaarz & Pulp Peak

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Music
Entertainment
Sales & Distribution

Yaarz is a French ticketing and distribution platform, trusted by hundreds of clients to connect millions of fans through an innovative digital solution. Supporting venues, artists, and promoters, Yaarz simplifies event management by integrating ticket sales, merchandising, team recruitment, and overall coordination into a single platform.

For its launch, Yaarz aimed to merge the energy of live music with cutting-edge technology, redefining the event experience. I developed a unified brand identity and interface system, focusing on simplicity and cohesion. At its core is the iconic "Y," a hand gesture often seen at concerts, symbolizing connection and community. This emblem reflects the brand’s commitment to blending physical and digital (phygital) experiences, creating a seamless journey for both organizers and fans.

BRAND IDENTITY & ARCHITECTURE

Put your hands in the air

ARTISTIC RESEARCHES

Created to live

The artistic research I did for this project is oriented towards the idea of sharing, union, joy, and pleasure.

At different levels, the sign, through its contours, angles and curves, offers a captivating visual territory and invites the crowd and hearts to vibrate.

DIGITAL EXPRESSION

A connected visual system

A firmly social identity

The brand developed is fundamentally oriented towards social media and sharing. Adapting to the followers, the identity offers dynamism and versatility.