Yaarz

Let's Make Live Happen

Suleyman_Yazki_Cover4_Yaarz-1

CLIENT
Yaarz & Pulp Peak

ROLE
Creative Direction
Art Direction

Visual Design

EXPERTISES
Brand Identity
Social Activation

User Interface

SECTOR
Music
Entertainment

Sales & Distribution

Yaarz is a French ticket sales and distribution platform. The company is trusted by hundreds of clients across the country to help connect millions of fans with a full digital platform. Yaarz is helping venues, artists, and promoters to sell and control tickets and products, recruit teams, and manage everything in one place.

For this new launch, the Yaarz team wanted to develop a global communication strategy that plays with the codes of music as well as physical experiences. This is an opportunity for the brand to launch new technologies specifically designed for the event experience. Yaarz offers event management in its entirety: management of ticketing, merchandising and teams.

In order to meet this human, creative and technical challenge, I created an identity and interface system that offers simplicity and coherence in a global experience uniting the different services. At the heart of the brand, a strong rallying sign: the Y. This sign, often made with one hand by spectators during concerts, finds resonance within a brand resolutely turned towards the phygital experience.

Suleyman_Yazki_TransitionCover_Yaarz-3
1_Suleyman_Yazki_Proj_-1

BRAND IDENTITY & ARCHITECTURE

Put your hands in the air

2_Suleyman_Yazki_Proj_-1
4_Suleyman_Yazki_Proj_-1
3_Suleyman_Yazki_Proj_
5_Suleyman_Yazki_Proj_
6_Suleyman_Yazki_Proj_
Suleyman_Yazki_Cover1_Yaarz

ARTISTIC RESEARCHES

Created to live

1_Suleyman_Yazki_RscHD_Yaarz

The artistic research I did for this project is oriented towards the idea of sharing, union, joy, and pleasure.

2_Suleyman_Yazki_RscSQ_Yaarz
3_Suleyman_Yazki_RscSQ_Yaarz
1_Suleyman_Yazki_RscSQ_Yaarz

At different levels, the sign, through its contours, angles and curves, offers a captivating visual territory and invites the crowd and hearts to vibrate.

Suleyman_Yazki_Cover4_Yaarz-1

DIGITAL EXPRESSION

A connected visual system

A firmly social identity

The brand developed is fundamentally oriented towards social media and sharing. Adapting to the followers, the identity offers dynamism and versatility.

TikTok_Video_Post
TikTok_Profil-2
TikTok_Profil
1_Suleyman_Yazki_1920x1440_Proj_Yaarz-1
Suleyman_Yazki_Cover3_Yaarz

APPAREL & EQUIPMENT

A phygital territory

10_Suleyman_Yazki_Proj_-1

A rallying standard

Fans are at the heart of the brand's philosophy. Thus, all the derivative products offer a rich and varied brand expression.

11_Suleyman_Yazki_Proj_-1
12_Suleyman_Yazki_Proj_-1
2_Suleyman_Yazki_Proj_Yaarz
3_Suleyman_Yazki_Proj_Yaarz
Suleyman_Yazki_Cover5_Yaarz-1

B2B USER INTERFACE & EXPERIENCE

A global management tool

4_Suleyman_Yazki_1920x1440_Proj_

A global interface designed to manage all the ticketing sales, merchandising and human resources for each event.

5_Suleyman_Yazki_1920x1440_Proj_
6_Suleyman_Yazki_1920x1440_Proj_
7_Suleyman_Yazki_1920x1440_Proj_
6_Suleyman_Yazki_1920x1440_Proj_
8_Suleyman_Yazki_1920x1440_Proj_
9_Suleyman_Yazki_1920x1440_Proj_
Suleyman_Yazki_Cover6_Yaarz
CREDITS

Client
Yaarz

Studio
Revive Brands

Creative Direction & Design
Suleyman Yazki

Brand Management
Bérengère Ferrier
Kevin Muller
Yohan Imakhoukhene
Zoubir Chibbi

Brand Strategy
Bérengère Ferrier

Experience Studio
Agillia

User Experience Design

Ludovic Guyot

Selected Works

Valorant ChampionsA motion visual territory for the world's best esports tournament

Lab FiveMy soccer home

YaarzLet's Make Live Happen

NexeoTechnologies and languages developed for today as well as tomorrow.

The PoolA Talent brand and neo-content agency

League of Legends EsportConnected to the elements: Let the game begin

Les AerostiersA fantastic voyage that links expertise with time

BaselworldThe value of time

OkotygThe blockchain data platform for tomorrow

Caspita JewelleryA surrealist world with heart

Rolex Grand SlamThe art of osmosis

Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.

Le CorbusierBetween color, geometry and period architecture

Chopard In ConversationA co-creation mixing art with trademark thought

A Good Time ProductionFrom classic cinema to its future

Tri-State PicturesThe union of three states

Chopard Making OfWithin Cinema’s Corridors

Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura

Longines Global ChampionshipA championship in the heart of the most beautiful cities

Tag ModularTime to choose your style

Geneva in motionGeneva, the multi-faceted city

100 Years in the airThe history of the earth looking to the sky

World Drone RacingAt the speed of the light

HarboreDiscovery made easy: Clear approaches, processes and methods

Asset-16Suleyman_Yazki

→ QUICK ACCESS

Work
About
Contact

→ KEEP EXPLORING

→ GET IN TOUCH

+33 6 47 33 00 46
Connect

© 2022 Suleyman Yazki | Design & Direction