Yaarz
Let's Make Live Happen
CLIENT
Yaarz & Pulp Peak
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Music
Entertainment
Sales & Distribution
Yaarz is a French ticket sales and distribution platform. The company is trusted by hundreds of clients across the country to help connect millions of fans with a full digital platform. Yaarz is helping venues, artists, and promoters to sell and control tickets and products, recruit teams, and manage everything in one place.
For this new launch, the Yaarz team wanted to develop a global communication strategy that plays with the codes of music as well as physical experiences. This is an opportunity for the brand to launch new technologies specifically designed for the event experience. Yaarz offers event management in its entirety: management of ticketing, merchandising and teams.
In order to meet this human, creative and technical challenge, I created an identity and interface system that offers simplicity and coherence in a global experience uniting the different services. At the heart of the brand, a strong rallying sign: the Y. This sign, often made with one hand by spectators during concerts, finds resonance within a brand resolutely turned towards the phygital experience.
BRAND IDENTITY & ARCHITECTURE
Put your hands in the air
ARTISTIC RESEARCHES
Created to live
The artistic research I did for this project is oriented towards the idea of sharing, union, joy, and pleasure.
At different levels, the sign, through its contours, angles and curves, offers a captivating visual territory and invites the crowd and hearts to vibrate.
DIGITAL EXPRESSION
A connected visual system
A firmly social identity
The brand developed is fundamentally oriented towards social media and sharing. Adapting to the followers, the identity offers dynamism and versatility.
APPAREL & EQUIPMENT
A phygital territory
A rallying standard
Fans are at the heart of the brand's philosophy. Thus, all the derivative products offer a rich and varied brand expression.
B2B USER INTERFACE & EXPERIENCE
A global management tool
A global interface designed to manage all the ticketing sales, merchandising and human resources for each event.
Client
Yaarz
Studio
Revive Brands
Creative Direction & Design
Suleyman Yazki
Brand Management
Bérengère Ferrier
Kevin Muller
Yohan Imakhoukhene
Zoubir Chibbi
Brand Strategy
Bérengère Ferrier
Experience Studio
Agillia
User Experience Design
Ludovic Guyot
Selected Works
Valorant ChampionsA motion visual territory for the world's best esports tournament
League of Legends EsportConnected to the elements: Let the game begin
Lab FiveMy soccer home
Rolex Grand SlamThe art of osmosis
BaselworldThe value of time
NexeoTechnologies and languages developed for today as well as tomorrow.
The PoolA Talent brand and neo-content agency
Les AerostiersA fantastic voyage that links expertise with time
YaarzLet's Make Live Happen
OkotygThe blockchain data platform for tomorrow
Caspita JewelleryA surrealist world with heart
Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2024 Suleyman Yazki | Design & Direction