Rolex Grand Slam

Rolex
Grand Slam

AN ELEVATION OF THE MIND

Client
Rolex
Grand Slam

Role
Creative Direction
Art Direction
Visual Design

Expertises
Brand Expression
Activation
Motion Graphics
Film

Industry
Watchmaking
Sport
Luxury

The Ultimate Ascent

The Rolex Grand Slam of Show Jumping, established in 2013, represents the absolute pinnacle of equestrian sport, demanding unmatched precision, courage, and partnership under intense global scrutiny. It is universally revered as the ultimate challenge in the discipline, defined by four prestigious, highly-contested events: The Dutch Masters, CHIO Aachen World Equestrian Festival, CSIO Spruce Meadows ‘Masters’ Tournament, and CHI Geneva. The prize for achieving the Grand Slam — successfully winning three of these four events in succession — is an exclusive Grand Prix and eternal recognition in sporting history. The tournament’s unmatched legacy and the high stakes involved required a sophisticated and contemporary visual presence that could adequately match the history and intensity of the competition.

The Rhythm of the Jump

For the landmark 58th edition of this elite competition, my strategic focus was to develop a dynamic graphic language tailored specifically for digital platforms. The primary objective was to effectively promote the event's rich narrative content across global channels, showcasing not just the technical skill but the raw intensity and deep passion inherent in this top-tier competition. To achieve this authenticity, I moved beyond traditional luxury sports aesthetics, choosing instead to explore the unique, profound connection that exists between rider and horse. The final design was born from translating their shared rhythm, synchronized breath, competitive stress, and emotional passion, the essence of the jump, into a compelling visual language.

Contemporary Elegance

This immersive design approach culminated in a highly contemporary visual style that is dynamic, elegant, and deeply reflective of the emotional commitment required for victory. By meticulously exploring the shared drive and intricate connection between both athletes; the human and the equine, the final output successfully captured the narrative in motion. The resulting visual language served to significantly elevate the digital presentation of the event, reinforcing Rolex’s stature in the world of luxury sport while simultaneously creating a captivating, authentic experience for fans worldwide, bridging the gap between historical prestige and modern digital engagement.

DESIGN APPROACH

An elevation of the mind

ARTISTIC APPROACH

Between elegance and intelligence

Visual research allowed an exploration of the visual field of galloping and horse jumping.

The graphic forms explore the relationship between the rider and the horse.

EXPRESSION & INTERACTION

A resolutely social event

The visual territory expands across the gamut of digital communication.

The Highlights

The stories allow the introduction of certain unforgettable moments in the event such as the session opening and winners’ awards.

PHYSICAL BRANDING

An invitation to victory

Sports luxury

The signs and forms used refer to the visual vocabulary of ‘gestalt’ theory.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

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Suleyman Yazki

Direction | Design

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