Rolex Grand Slam

The art of osmosis

CLIENT
Rolex Grand Slam

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Content
Social Activation
Motion Graphics

SECTOR
Event
Entertainment
Jumping
Luxury

The Rolex Grand Slam of Show Jumping is a global (prize) initiative created in 2013. It comprises the four major equestrian events: The Dutch Masters, the CHIO Aachen World Equestrian Festival, the CSIO Spruce Meadows ‘Masters’ Tournament, and the CHI Geneva. Widely regarded as the ultimate show jumping challenge, the Rolex Grand Slam is the most coveted competition prize in the sport, awarding the rider who wins three of these four events in succession with an all-inclusive Grand Prix.

For the 58th edition of the event, the organization wanted to promote specific event content for this internationally-renowned festival. With a focus on digital communication, the Rolex Grand Slam shares its passion and these most prestigious equestrian events with the largest number people.

I created a graphic language that encompasses all the preparatory steps of its athletes competitors and their mounts. By analyzing the relationship between the rider and his horse, I was able find a number of commonalities to exploit. The rhythm, respiration, stress, passion, and thrill of the jump are all strong common points between human and animal. The resolutely contemporary visual style is a representation of this joint feeling and this mutual language shared between two living beings under an intense competitive drive.

DESIGN APPROACH

An elevation of the mind

ARTISTIC APPROACH

Between elegance and intelligence

Visual research allowed an exploration of the visual field of galloping and horse jumping.

The graphic forms explore the relationship between the rider and the horse.

SOCIAL & INTERACTION

A resolutely social event

The visual territory expands across the gamut of digital communication.

The Highlights

The stories allow the introduction of certain unforgettable moments in the event such as the session opening and winners’ awards.

PHYSICAL BRANDING

An invitation to victory

Sports luxury

The signs and forms used refer to the visual vocabulary of ‘gestalt’ theory.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

Selected Works