Rolex Grand Slam

The Art of Osmosis:
Where Ideas and Creativity Flow Seamlessly

CLIENT
Rado

STUDIO
Freestudios

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Branding
Activation
Motion Graphics

SECTORS
Watchmaking
Luxury

The Rolex Grand Slam of Show Jumping, established in 2013, is the pinnacle of equestrian sport, comprising four prestigious events: The Dutch Masters, CHIO Aachen World Equestrian Festival, CSIO Spruce Meadows ‘Masters’ Tournament, and CHI Geneva. Regarded as the ultimate challenge in show jumping, it rewards the rider who wins three of these four events in succession with an exclusive Grand Prix.

For the 58th edition, I developed a graphic language to promote the event’s content across digital platforms, showcasing the intensity and passion of this global competition. By exploring the deep connection between rider and horse—through rhythm, breath, stress, passion, and the thrill of the jump—I created a contemporary visual style that reflects the shared drive and emotional connection between both athletes in their pursuit of victory.

DESIGN APPROACH

An elevation of the mind

ARTISTIC APPROACH

Between elegance and intelligence

Visual research allowed an exploration of the visual field of galloping and horse jumping.

The graphic forms explore the relationship between the rider and the horse.

SOCIAL & INTERACTION

A resolutely social event

The visual territory expands across the gamut of digital communication.

The Highlights

The stories allow the introduction of certain unforgettable moments in the event such as the session opening and winners’ awards.

PHYSICAL BRANDING

An invitation to victory

Sports luxury

The signs and forms used refer to the visual vocabulary of ‘gestalt’ theory.

CREDITS

Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.

Selected Works