Rolex Grand Slam
The Art of Osmosis:
Where Ideas and Creativity Flow Seamlessly
CLIENT
Rado
STUDIO
Freestudios
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Branding
Activation
Motion Graphics
SECTORS
Watchmaking
Luxury
The Rolex Grand Slam of Show Jumping, established in 2013, is the pinnacle of equestrian sport, comprising four prestigious events: The Dutch Masters, CHIO Aachen World Equestrian Festival, CSIO Spruce Meadows ‘Masters’ Tournament, and CHI Geneva. Regarded as the ultimate challenge in show jumping, it rewards the rider who wins three of these four events in succession with an exclusive Grand Prix.
For the 58th edition, I developed a graphic language to promote the event’s content across digital platforms, showcasing the intensity and passion of this global competition. By exploring the deep connection between rider and horse—through rhythm, breath, stress, passion, and the thrill of the jump—I created a contemporary visual style that reflects the shared drive and emotional connection between both athletes in their pursuit of victory.
DESIGN APPROACH
An elevation of the mind
ARTISTIC APPROACH
Between elegance and intelligence
Visual research allowed an exploration of the visual field of galloping and horse jumping.
The graphic forms explore the relationship between the rider and the horse.
SOCIAL & INTERACTION
A resolutely social event
The visual territory expands across the gamut of digital communication.
The Highlights
The stories allow the introduction of certain unforgettable moments in the event such as the session opening and winners’ awards.
PHYSICAL BRANDING
An invitation to victory
Sports luxury
The signs and forms used refer to the visual vocabulary of ‘gestalt’ theory.
CREDITS
Confidentiality
Credits are confidential for this project. Should you need any further information about the project, please do not hesitate to contact me.
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© 2024 Suleyman Yazki | Design & Direction