Nexeo
Technologies and languages
developed for today as well as tomorrow
CLIENT
Nexeo Development
ROLE
Creative Direction
Art Direction
Visual Design
EXPERTISES
Brand Identity
Social Activation
User Interface
SECTOR
Software
Development
Technology
Based in Los Angeles for over 10 years, Nexeo is a digital solutions company, which designs and develops mobile apps, web services and embedded systems. From entertainment to manufacturing, the company offers optimized processes and well-coded systems. Nexeo received several technology awards, such as: 2018 Top Web Developer LA, 2018 Top B2B Company in CA, 2019 Top Developer in LA and 2020/2021 Top B2B Company in U.S.
After many years of developing a high-level client portfolio, Nexeo decided to make a structural and strategic change. Through a new name, a new identity and a new brand language, Nexeo now offers a global experience, enriched by new services and a new approach to development.
For this new brand territory, I designed a visual language open to the world and its new challenges. A statement that combines the avant-garde, competence and evolution. This creation was an opportunity to explore the technological challenges of tomorrow and how to communicate these major concepts for the future. A key pillar of this brand, the new signature leads us to a future resolutely oriented towards the digital experience.
THE BRAND
The future, well coded
ARTISTIC RESEARCHES
Progress, create, evolve
My plastic research was focused on a sign that evokes the chevron used in development and the character N. This novel monogram combines the name with the Nexeo philosophy.
At every point, the sign conveys with its contours, its angles, its curves, a captivating visual territory and encourages progression across all mediums.
BRANDING
A true love for tech and people
A complete identity
Deployed on various physical media, the logo is versatile and becomes a strong emblem for a human-oriented company.
USER INTERFACE & EXPERIENCE
An interface in <evolution>
I wanted to ensure a coherence between the main symbol and the entire interface of the website. Simple yet effective online communication and UX is essential and here interplays directly with the heart of the brand identity: innovation, progression, evolution.
Client
Nexeo Development LLC
Studio
Revive Brands
Brand Strategy
Bérengère Ferrier
Creative Strategy
Suleyman Yazki
Creative & Art Direction
Suleyman Yazki
Web Development
Stephan Themis
Selected Works
Valorant ChampionsA motion visual territory for the world's best esports tournament
League of Legends EsportConnected to the elements: Let the game begin
Lab FiveMy soccer home
Rolex Grand SlamThe art of osmosis
BaselworldThe value of time
NexeoTechnologies and languages developed for today as well as tomorrow.
The PoolA Talent brand and neo-content agency
Les AerostiersA fantastic voyage that links expertise with time
YaarzLet's Make Live Happen
OkotygThe blockchain data platform for tomorrow
Caspita JewelleryA surrealist world with heart
Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
Chopard In ConversationA co-creation mixing art with trademark thought
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
© 2024 Suleyman Yazki | Design & Direction