Nexeo

Technologies and languages
developed for today as well as tomorrow

CLIENT
Nexeo Development

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Software
Development
Technology

Based in Los Angeles for over 10 years, Nexeo is a digital solutions company, which designs and develops mobile apps, web services and embedded systems. From entertainment to manufacturing, the company offers optimized processes and well-coded systems. Nexeo received several technology awards, such as: 2018 Top Web Developer LA, 2018 Top B2B Company in CA, 2019 Top Developer in LA and 2020/2021 Top B2B Company in U.S.

After many years of developing a high-level client portfolio, Nexeo decided to make a structural and strategic change. Through a new name, a new identity and a new brand language, Nexeo now offers a global experience, enriched by new services and a new approach to development.

For this new brand territory, I designed a visual language open to the world and its new challenges. A statement that combines the avant-garde, competence and evolution. This creation was an opportunity to explore the technological challenges of tomorrow and how to communicate these major concepts for the future. A key pillar of this brand, the new signature leads us to a future resolutely oriented towards the digital experience.

THE BRAND

The future, well coded

ARTISTIC RESEARCHES

Progress, create, evolve

My plastic research was focused on a sign that evokes the chevron used in development and the character N. This novel monogram combines the name with the Nexeo philosophy.

At every point, the sign conveys with its contours, its angles, its curves, a captivating visual territory and encourages progression across all mediums.

BRANDING

A true love for tech and people

A complete identity

Deployed on various physical media, the logo is versatile and becomes a strong emblem for a human-oriented company.

USER INTERFACE & EXPERIENCE

An interface in <evolution>

I wanted to ensure a coherence between the main symbol and the entire interface of the website. Simple yet effective online communication and UX is essential and here interplays directly with the heart of the brand identity: innovation, progression, evolution.