Valorant Champions 22
Only One Victory
CLIENT
Riot Games
Valorant Esports
STUDIO
Massive Assembly
ROLE
Brand Direction
Brand Design
Broadcast Design
EXPERTISES
Branding
Typography
Brand System
Motion Graphics
SECTOR
Esport
Entertainment
Valorant Champions is the annual professional world championship tournament for Valorant, hosted by Riot Games, and marks the culmination of each VCT season. For the /22 edition, I collaborated with the exceptional team at Massive Assembly and the Riot Games crew to develop a comprehensive brand system that would unify the global events for the entire year.
This rebrand also represents a significant evolution in the Valorant Champions identity, introducing a flexible new visual language intended to carry forward into upcoming tournaments. By creating a cohesive design system that both resonates with current fans and remains adaptable for future events, the 2022 rebrand sets the stage for an even bolder and more memorable Valorant Champions experience.
BRAND IDENTITY
Chasing the Glow
GRAPHIC SYSTEM
Forged for Battle
MOTION SYSTEM
Driving Force
BRAND DEVELOPMENT
A Brand Made to Thrive
BRAND COLLATERALS
Forging New Competitive Ground
Honoring the Game’s Heroes
An immersive social event that unites esports players and fans to celebrate the thrill of competition, passion for gaming, and the vibrant community at the heart of esports. This unique gathering invites everyone to connect, share experiences, and revel in the excitement of competitive play.
EXPERIENCE DESIGN
Futuristic Arena Journeys
A global digital campaign was launched to tell the brand’s story, showcasing epic battles, standout player moments, and major team victories.
Streaming Lifeline
With a substantial audience across social platforms—particularly Twitch—I designed a mix of static visuals and dynamic motion stories to captivate and engage viewers.
CREDITS
Client
Riot Games
Valorant Esports
Studio
Massive Assembly
Creative Direction
Jason Yeh
Eugene Seo
Art Direction
Suleyman Yazki
Design
Suleyman Yazki
Champ Panupong Techawongthawon
Jun Hong
Broadcast Design System
Suleyman Yazki
Champ Panupong Techawongthawon
Animation & Motion Kit
Champ Panupong Techawongthawon
Caique Oliveira
Ronaldo Amador
Yuee Seo
Murilo Almeida
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