Valorant Champions 22

Only One Victory

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CLIENT
Riot Games
Valorant Esports

STUDIO
Massive Assembly

ROLE
Brand Direction

Brand Design
Broadcast Design

EXPERTISES
Branding
Typography
Brand System

Motion Graphics

SECTOR
Esport
Entertainment

Valorant Champions is the annual professional world championship tournament for Valorant, hosted by Riot Games, and marks the culmination of each VCT season. For the /22 edition, I collaborated with the exceptional team at Massive Assembly and the Riot Games crew to develop a comprehensive brand system that would unify the global events for the entire year.

This rebrand also represents a significant evolution in the Valorant Champions identity, introducing a flexible new visual language intended to carry forward into upcoming tournaments. By creating a cohesive design system that both resonates with current fans and remains adaptable for future events, the 2022 rebrand sets the stage for an even bolder and more memorable Valorant Champions experience.

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BRAND IDENTITY

Chasing the Glow

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GRAPHIC SYSTEM

Forged for Battle

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MOTION SYSTEM

Driving Force

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BRAND DEVELOPMENT

A Brand Made to Thrive

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Player Highlight 02-min
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CH1-min
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Date_B3-min
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Team Highlight 04-min
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BRAND COLLATERALS

Forging New Competitive Ground

Honoring the Game’s Heroes

An immersive social event that unites esports players and fans to celebrate the thrill of competition, passion for gaming, and the vibrant community at the heart of esports. This unique gathering invites everyone to connect, share experiences, and revel in the excitement of competitive play.

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EXPERIENCE DESIGN

Futuristic Arena Journeys

SQ1

A global digital campaign was launched to tell the brand’s story, showcasing epic battles, standout player moments, and major team victories.

Streaming Lifeline

With a substantial audience across social platforms—particularly Twitch—I designed a mix of static visuals and dynamic motion stories to captivate and engage viewers.

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CREDITS

Client
Riot Games
Valorant Esports

Studio
Massive Assembly


Creative Direction
Jason Yeh
Eugene Seo

Art Direction
Suleyman Yazki

Design
Suleyman Yazki 
Champ Panupong Techawongthawon
Jun Hong


Broadcast Design System

Suleyman Yazki
Champ Panupong Techawongthawon

Animation & Motion Kit
Champ Panupong Techawongthawon 
Caique Oliveira 
Ronaldo Amador 
Yuee Seo 
Murilo Almeida

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© 2025 Suleyman Yazki | Design & Direction