The commencement of the /22 season represented far more than just another tournament cycle; it was a pivotal juncture to drastically expand the Valorant Champions Tour’s global appeal through a distinct and immersive narrative. For the Masters Series, we moved away from standard competitive tropes to explore a darker, more visceral aesthetic. Collaborating closely with the motion design experts at Massive Assembly, I led the art direction and design of the opening title sequence christened "Become the Nightmare." By embracing psychological horror themes, we crafted a campaign that did not just announce a schedule but established a mood transforming the player experience from a mere game into a high-stakes battle for survival. This thematic shift allowed us to cut through the noise of the esports landscape, offering the community a storyline that felt dangerous, urgent, and undeniably fresh.