Chopard Palme d'Or

Chopard
Palme d'Or

WITHIN CINEMA'S CORRIDORS

Client
Chopard

Studio
Chopard

Role
Creative Direction
Art Direction
Design

Expertises
Digital Expression
Brand Territory
Social Activation

Industry
Luxury
Jewellery
High Jewellery

The Iconic Duo of Luxury and Film

Since 1998, Chopard has been the official partner of the Cannes International Film Festival, forming an iconic duo with the world’s most prestigious cinematic event. This partnership goes far beyond sponsorship: Chopard is the sole creator of the legendary Palme d’Or and other prestigious trophies awarded during the ceremony. Furthermore, the Maison adorns international stars for the famed “Montée des Marches” (steps) and actively celebrates rising talent through the Trophée Chopard, firmly establishing its presence at the core of the 7th Art.

Showcasing The Golden Craft: La Palme

For the upcoming festival, Chopard's strategic goal was to showcase the intricate creation process of the Palme d’Or and, crucially, to celebrate the master artisans behind this ultimate symbol of cinematic excellence. Guided by the brand’s enduring signature, "The Artisan of Emotions," I developed a sophisticated digital and animated identity. The central purpose of this design was to bridge Chopard’s renowned expertise in high jewelry and craftsmanship with the very essence of filmmaking itself.

Designing with Cinematic Motion

The visual language for the campaign was meticulously crafted to evoke a sense of continuous motion and precision craftsmanship. Drawing deep inspiration from classic cinematic techniques, the design integrated elements such as frame rates and the patterns found in traditional film perforations. This dynamic animated identity reinforced the timeless connection between Chopard’s artistry and the Cannes Festival, positioning the brand not just as a jeweler, but as a dedicated "Artisan of Cinematic Emotions" whose work is intrinsically linked to the storytelling, movement, and enduring glamour of film.

DESIGN APPROACH

The art of repetition for perfection

ARTISTIC APPROACH

Reiteration to mastery

Words and images replicate themselves to evolve. Reiteration in cinema, as in the practice of a craft, allows for refinement and improvement in its direction and performance, as is also true with an object d’art.

Explorations of typography and graphic repetition bring to mind the fervent drive that advances any creative work.

SOCIAL & INTERACTION

A universal sharing of expertise

Much content has been developed for Instagram to capture attention and generate engagement within the Chopard and cinematic community.

CREDITS

Client
Chopard

Studio
Freestudios S.A

Production
Pascal Girardin
Stéphanie Bochatay

Brand Content Manager
Émilie-Alice Fabrizzi

Creative Direction
Olivier Pictet
Suleyman Yazki

Art Direction & Design
Suleyman Yazki

Compositing
Julien Andrey
Bérénice Rogazy

Sound Design
Jean-Loup Bernet

Editing
Sébastian Bouet
Benjamin Banon

Color Grading
Boris Rabusseau

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Suleyman Yazki

Direction | Design

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