Nexeo

Technologies and languages
crafted for today and tomorrow

CLIENT
Nexeo Development

ROLE
Creative Direction
Art Direction
Visual Design

EXPERTISES
Brand Identity
Social Activation
User Interface

SECTOR
Software
Development
Technology

Based in Los Angeles for over a decade, Nexeo is a digital solutions company specializing in mobile apps, web services, and embedded systems. With a diverse portfolio spanning entertainment to manufacturing, Nexeo is recognized for optimizing processes and delivering well-coded systems, earning several prestigious awards including 2018 Top Web Developer in LA and 2020/2021 Top B2B Company in the U.S.

After years of building a high-level client base, Nexeo underwent a major transformation, rebranding with a new name, identity, and language to offer a global experience enriched with new services and a forward-thinking approach to development. For this rebrand, I designed a visual language that embraces the future, blending innovation, expertise, and evolution. This new brand direction reflects Nexeo’s commitment to navigating the technological challenges of tomorrow, with a focus on the digital experiences shaping the future.

THE BRAND

The future, well coded

ARTISTIC RESEARCHES

Progress, create, evolve

My plastic research was focused on a sign that evokes the chevron used in development and the character N. This novel monogram combines the name with the Nexeo philosophy.

At every point, the sign conveys with its contours, its angles, its curves, a captivating visual territory and encourages progression across all mediums.

BRANDING

A true love for tech and people

A complete identity

Deployed on various physical media, the logo is versatile and becomes a strong emblem for a human-oriented company.

USER INTERFACE & EXPERIENCE

An interface in <evolution>

I wanted to ensure a coherence between the main symbol and the entire interface of the website. Simple yet effective online communication and UX is essential and here interplays directly with the heart of the brand identity: innovation, progression, evolution.