Suleyman Yazki

Chopard 
In Conversation

A co-creation that blends art with strategic branding
Cover_2560x1440

CLIENT
Chopard

STUDIO
Freestudios

ROLE
Art Direction
Visual Design

EXPERTISES
Branding
Social Activation
User Interface

SECTOR
Cinema
Jewelry
High Jewelry

Chopard, a pioneer in luxury and Fine Jewelry, has consistently delivered exceptional artistry and innovation while embracing sustainability and craftsmanship. To reflect its values and creative vision, Chopard sought to develop a social media series in the form of interviews, offering a behind-the-scenes look at the artistry led by its co-president and artistic director, Caroline Scheufele.

I created a supple visual identity tailored for digital platforms, designed to integrate archival elements such as photos, videos, sketches, and sound. This identity captures the essence of Chopard’s creativity and values, opening a window for fans into its artistic world. For the meeting between Caroline Scheufele and actress Marion Cotillard, I crafted a visual narrative that seamlessly blends themes of creation, innovation, and sustainable transformation, showcasing Chopard’s forward-thinking approach.
BackCov_1_2560x1440-F2-1
devdurchopardartinconv_1-1

ART DIRECTION

History designs itself
devdurchopardartinconv_5-1
devdurchopardartinconv_3-1
devdurchopardartinconv_7-1
devdurchopardartinconv_9-1
devdurchopardartinconv_8-1
devdurchopardartinconv_2-1
devdurchopardartinconv_6-1
BackCov_3_2560x1440-1

ARTISTIC RESEARCHES

Between archives and vision
devdurchopardart1
devdurchopardart2
devdurchopardart3
devdurchopardartB2
devdurchopardartB1

Optional design templates were proposed to offer artistic variety in the presentation of archive material and works previously done by the brand.

A set of typographies and keywords were also considered in order to develop more informative variations.
devdurchopardartv3inconv_2
devdurchopardartv3inconv_8
devdurchopardartv3inconv_6
devdurchopardartv3inconv_5
devdurchopardartv3inconv_1
CREDITS

Client
Chopard

Studio
Freestudios S.A

Production
Pascal Girardin
Stéphanie Bochatay

Creative Direction
Suleyman Yazki

Art Direction & Design
Suleyman Yazki

Compositing
Boris Rabusseau
Julien Andrey
Steve Boudin

Sound Design
Jean-Loup Bernet

Editing
Sébastian Bouet

Selected Works
MB&F HM11 ArchitectA Universe Crafted to Redefine the Interplay of Time and Space
Supreme OptimizationRevolutionizing Life Science Marketing
Valorant ChampionsA motion visual territory for the world's best esports tournament
League of Legends EsportConnected to the elements: Let the game begin
Lab FiveMy soccer home
Rolex Grand SlamThe art of osmosis
BaselworldThe value of time
NexeoTechnologies and languages developed for today as well as tomorrow.
The PoolA Talent brand and neo-content agency
Les AerostiersA fantastic voyage that links expertise with time
YaarzLet's Make Live Happen
OkotygThe blockchain data platform for tomorrow
Caspita JewelleryA surrealist world with heart
Destiny House of WolvesA thrilling voyage into the heart of multiplayer sci-fi.
Le CorbusierBetween color, geometry and period architecture
A Good Time ProductionFrom classic cinema to its future
Tri-State PicturesThe union of three states
Chopard Making OfWithin Cinema’s Corridors
Chopard Mille MigliaLa Dolce Vita meets la Sprezzatura
Longines Global ChampionshipA championship in the heart of the most beautiful cities
Tag ModularTime to choose your style
Geneva in motionGeneva, the multi-faceted city
100 Years in the airThe history of the earth looking to the sky
World Drone RacingAt the speed of the light
HarboreDiscovery made easy: Clear approaches, processes and methods
Asset-16Suleyman_Yazki

→ START TALKING

A project in mind?
Drop me a line →

→ QUICK ACCESS

→ Work
→ About
→ Contact

→ KEEP EXPLORING

Linkedin
Instagram
Facebook

→ GET IN TOUCH

+33 6 47 33 00 46
Connect →

© 2024 Suleyman Yazki | Design & Direction

Credits  |  Terms