ZHU THE MASTERArt, Motion, Video
THE KNOWLEDGE, THE EXPERIENCE, THE POWER
Directed and realized at Studio Humpff for Kalouf
Zhu means the master, the knowledge, the experience, the power. Zhu is an artistic collaboration with the street artist Kalouf. The concept behind the film is motivated by the truth that the ability to create, to innovate, and to explore in the artistic field is intrinsically linked with humanity’s savage side.
Intuition and human instinct are more powerful than analytical thought. We are living in a new era, but it we would do best to not forget that basic animal nature is still at the root of behavior, in life as in art. Zhu is a visual metaphor of this instinct, liberated.