WHEN THE SUN SETS
The Ultimate Fighter 21 is the twenty-first installment of the American reality television series and mixed martial arts (MMA) competition. Produced by Fox Sports and the Ultimate Fighting Championship, the show features professional MMA fighters living together in Miami, Florida, and follows them as they train and compete against each other for a prized contract with the UFC. This season is the first to feature a gym versus gym theme. For the first time ever, the UFC reality series will feature a format pitting two of the sport’s top gyms – American Top Team and the Blackzilians – against one another.
The idea to be at the heart of the fight, on the ring was a key-element in the creative process for this poster serie. Each poster reveals the impression to be immersed in the fight, the movement of each uppercut. The poster appears as screens on the billboard. A shock of two teams ready to fight to survive to this astonish season of UFC Miami.