Designed for Look Cycle International
LOOK is an international, world-renowned company specializing in the technologic development of premium bicycles. The brand is commonly featured in professional cycling races with a large range of products constructed with carbon material. The 975 is the company’s new 2015 bicycle model. Aerodynamic, light and fast, the 975 is one of the best racing bikes in the world.
To promote its world-wide release, this project developed styleframes highlighting the different speed effects of the bike. Representing the speed only through color, the design provides a dynamic and powerful animation. The concept provide an unbelievable sens of the race at the heart of the endeavor.