HALO HUNTER/HUNTEDMotion, Typography
Halo 5: Guardians is an upcoming Halo game announced during Microsoft’s E3 2013 presentation as the second chapter in the John-117 storyline of the Reclaimer Saga and the sequel to Halo 4. Set to be released in 2015, Halo 5 is a departure from previous Halo games, with no clear hero and no clear villain. Rather than a game designed to answer questions, McCann created one where players could debate the truth.
I designed a provocative typography set loaded with hidden messages in two styles and ran it with a futuristic “Serial” style. The type set is used for the commercials and teasers of the advertising campain of Xbox for the new game. The set includes social network characters like “hashtag” (#) and “at” (@) specificaly designed for social media publicity.
4 DCLI TESTS
DIGITAL ADVERTISING SYSTEM
THE HALO SERIE