THE DUTCH IDENTITY
Professional experience report at Studio Dumbar Designed at DSAA LAAB Designed DSAA LAAB
Located in Rotterdam, Shanghai and Seoul, Studio Dumbar is a design agency founded in 1976 by Gert Dumbar. Recognized particularly for its visual identity, the work of the studio has become a constituent part of the Dutch national identity. The studio’s portfolio is equally diverse, encompassing work for a variety of clients both large and small — from business and governments to cultural and non–profit organisations.
Studio Dumbar shows anything of the Dutch creative heritage in its work. The Rotterdam-based outfit is certainly well embedded in the country’s design landscape.