THROUGH THE FRENCH TRADITION
Designed for Auger Paris
Auger is a typeface created for the new identity of the famous Vincent Auger studio based in Paris. Created by Raymond Jacquet in 1946, the studio, which has the distinction of being one of the last existing typography and wood engraving studios, has been managed by the typographer and engraver Vincent Auger since 2004, who perpetuates this prestigious studio.
To improve the image of the studio, the aim of the new identity was to think up a character relating to the book and its history. The design is based on a more contemporary didone, while strongly influenced by Art Deco aesthetics. Auger is a set of 26 signs exclusively in uppercase and three ornament signs inspired by the book “The Balance of the Word Before” from Matthew Messagier.