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ATYPI AMSTERDAM

Styleframes

ATYPI AMSTERDAM

POINT COUNTER POINT


 Designed at Studio Dumbar in collaboration with Vincent Vrints (graphic design)
for Association Typographique Internationale (AtypI)


AtypI is the first worldwide organisation dedicated to type and typography.
Founded in 1957, ATypI provides the structure for communication, information and action amongst the international type community. In 2013, ATypI’s international conference took place in Amsterdam and Studio Dumbar was selected to work on the 2013 visual identity of the event.

During the conferences, different animations were presented between speakers. The identity and styleframes are inspired by the theme of this year’s conference: Point Counter Point. Different perspectives, dialogues, ways of seeing and exchanging ideas in the typographic field. A set of dual words that appear on the communication items that refer to Typography. Hard/Soft, Legal/Illegal, Copy/Revival, Body/Head, Line/Space, etc.


PRESENTATION OF ATYPI 2013


STYLEFRAMES 1


MAIN STYLE



BOLD/LIGHT


STYLEFRAMES 2


VISUAL VARIATION



SANS/SERIF


STYLEFRAMES 3


VISUAL VARIATION



ORIGINAL/COPY


STYLEFRAMES 4


VISUAL VARIATION



QUICK/LAZY


STYLEFRAMES 5


VISUAL VARIATION


Suleyman Yazki | Art Director
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