POINT COUNTER POINT
AtypI is the first worldwide organisation dedicated to type and typography.
Founded in 1957, ATypI provides the structure for communication, information and action amongst the international type community. In 2013, ATypI’s international conference took place in Amsterdam and Studio Dumbar was selected to work on the 2013 visual identity of the event.
During the conferences, different animations were presented between speakers. The identity and styleframes are inspired by the theme of this year’s conference: Point Counter Point. Different perspectives, dialogues, ways of seeing and exchanging ideas in the typographic field. A set of dual words that appear on the communication items that refer to Typography. Hard/Soft, Legal/Illegal, Copy/Revival, Body/Head, Line/Space, etc.