WHEN THE SUN SETS
The Ultimate Fighter 21 is the twenty-first installment of the American reality television series and mixed martial arts (MMA) competition produced by Fox Sports 1 and the Ultimate Fighting Championship (UFC). The show features professional MMA fighters living together in Miami, Florida, and follows them as they train and compete against each other for a prized contract with the UFC. This season is the first to feature a gym versus gym theme. For the first time ever, the UFC reality series will feature a format pitting two of the sport’s top gyms – American Top Team and the Blackzilians – against one another.
The aim of the project was to develop an identity through a serie of posters for Fox Sports. Thee idea to be at the heart of the fight, on the ring was a key-element in the creative process. Each poster reveals the impression to be immersed in the fight, the movement of each uppercut.The poster’s serie appears as screens on the billboard. A shock of two teams ready to fight to survive to this astonish season of the UFC Miami.